Essential WOM events from The Guardian and Emmanuel Rosen

There’s a lot of buzz around word of mouth marketing, but many businesses and agencies are crying out to be educated on what this industry is really about, what it can do for them, and how they can get involved. That’s why I’m delighted to announce a couple of London-based upcoming events organised by WOM UK which will give two exciting and accessible perspectives on the WOM landscape as it stands.

First up on 8.30am Wednesday 30th September, The Guardian present their new word of mouth research study and communications planning tool that provides a practical framework for identifying influential people. Kicking off with breakfast and lasting until 10am at Guardian News & Media, Kings Place, 90 York Way, London N1 9GU, it’s an easy chance to squeeze in some learning, as well as some networking with top WOM practitioners, at the start of your day. Free to all; email julian.ferguson@womuk.org to sign up.

Then on 8.30am Wednesday 7th October, Emmanuel Rosen talks about ‘The Anatomy of Buzz (Revisited)’, the newly updated version of his WOM guide which topped the bestseller lists in 2001 and became an instant international classic. Drawing on his own experiences in high tech as well as hundreds of interviews with consumers, researchers and marketing executives, Emmanuel will discuss proven techniques for stimulating buzz. It’s another morning session lasting until 10.30am at Ogilvy & Mather, 10 Cabot Square, Canary Wharf, E14 4QB. Free to WOM UK members, £10 for everyone else; email julian.ferguson@womuk.org for a place.

As sponsors, we’ll be attending, blogging and fuelling discussions, so come along and say hi.

Brought into the world on Monday, September 21st, 2009 and filed under Uncategorized.