A new study from research company The NPG Group has revealed that word of mouth is the top source of info and advice for gamers when choosing a new game. Amongst 21,000 respondents, 41% relied on the testimony of a friend or fellow gamer, while 31% used hands-on game time in friends’ homes to decide. [...]
First in a series of guest posts on regional WOM from our friends and partners, we warmly welcome David Pacha from Polish social media specialists Spolem to our blog… Here in Poland we like to say that foreign websites can’t gain popularity among our internet users. The statistics prove it. The only non-Polish websites that can [...]
Browsing old RSS feeds, I came across this fantastic lecture by Dr. Jane McGonigal of the Institute for the Future on the application of the principles of game design to museums. As our own work for the V&A was based around an ARG (alternate reality game), and many of our other WOM initiatives such as Search [...]
AdWeek has revealed that, despite Walmart’s fervent social media activity, it actually looses out to Target in terms of the relevance and sentiment of the conversation generated around its brand. By using ‘sentiment analysis’, the nature – not just the volume – of the competitors’ WOM has become clear. This principle has been key to [...]
The sharper-eyed (or very bored) amongst you may have noticed that our blog has a new page, meet us @. We decided it was time for us to broadcast where we’ll be cropping up each month so you can find out more about us and our work. From twestivals to tuttles, social media meet-ups to [...]
The Great British railway, our setting for today’s little musing. Picture the scene – a standard carriage, somewhere between London Kings Cross and Peterborough, it’s fairly busy. A man, let’s call him Derek, is sat with his wife. Let’s call her ‘Derek’s wife’. They seem content with their copy of The Daily Telegraph and ham [...]
Here’s a game, what were the last three things that you had an emotionally charged conversation about… and why? I’ll kick off (it would be dull post otherwise, it still might be… we’ll find out soon!) 1. Brahma beer. Why? Because the product itself is great and I’ll bang on it about it in any [...]
I own a wallet. That may not come as much of a surprise. My wallet however, is by far the most conversational item I own. I’m not talking about the money within it, or anything that money can buy, but the wallet itself. The thing I keep my receipts and Blockbuster card in. It looks [...]
