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I know, I know. A post involving the ‘c-word’ already. But for brands wanting to maximise recession-hit holiday retail, it’s already high on the agenda - and many are realising that word of mouth could be the key to their success. The American digital marketers at OneUpWeb have just released their 2009 Holiday Report, and [...]
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What is ‘a trusted source of information’ for you nowadays? If you’re in the majority, it’s a close friend or family member - someone in your social network who you can rely on to filter facts through an intelligent viewpoint and root out the interesting and relevant stuff. That’s the principle behind Google’s Social Search, [...]
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There’s a nice piece in the Chicago Tribune this week about a new business trend emerging: reverse mentoring, where social media savvy young employees induct their older superiors into the landscape and language of the connected world. It’s an example of using conversation as an internal change agent, something I touched on last week, and [...]
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This is a post about Pheidippides or, more accurately, what he got up to one afternoon in 490BC.
It was the day of the Greek victory over the Persians at The Battle of Marathon, and since status updates were a fair way off, ole Phei’ was charged with relaying news of the win to Athens. Unfortunately, [...]
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Conversation happens in a whole host of places. On the bus, in the pub, at the water cooler and - of course - online. One thing to always be aware of therefore, is that where you hear a conversation can impact hugely on what you will learn from it.
Let’s take Nick Griffin’s appearance on BBC [...]
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From most commentary you see on the web, you’d be forgiven for thinking that word of mouth was invented by the US and UK, and that all social media is rooted in western psychology and the English language. However, as a global agency, we’re keenly aware of the opportunities and challenges of working with WOM [...]
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I’m a word geek. An etymology nerd. So this morning I went back to basics and sought out the roots of ‘conversation’ in the dictionary. In amongst the obvious definitions - informal interchange of thoughts and ideas, intimate acquaintance etc. - was an interesting, now obsolete use of the term: behaviour or manner of being.
It’s [...]
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Oh, Gordon. Brown’s attempts last Friday to charm the members of Mumsnet went down as well as a mouldy custard cream.
The PM’s repeated refusal to name his favourite biscuit was only one reflection of his generally awkward tone. But the press obsession with what is now being dubbed ‘biscuitgate’on the boards suggests that the issue was the Brown’s failure [...]
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I’m fed up with having the same old conversations with sceptical corporate dinosaurs about the value of social media. They always latch onto Twitter as enemy no.1: brainless drivel perpetuated by C-list celebs, an indictment of our shallow and self-obsessed society, blah blah blah.
Yes, like all human communication, Twitter is frequently full of nonsense. But [...]
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Today, 15th October, is Blog Action Day. A day when bloggers around the world combine to inspire discussion and debate about a worthwhile topic. For 2009, it’s climate change.
Now, I’m no expert on climate change, so I won’t get stuck into that (you can get started here however), but I do realise it’s an important [...]
