Conversational catalogues

By Molly Flatt

Catalogue e-Business recently asked us to write about how word of mouth applies to the  home shopping industry, which was a great opportunity to return to the roots of WOM marketing.

Back in the nineteenth century, catalogues and the retail principles that underpinned them inspired a word of mouth revolution, sharing many features with social media commerce today. Modern businesses can learn a lot from the examples set by Sears and other catalogue pioneers; have a read below.

1000heads in Catalogue E Business October 2009

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Brought into the world on Wednesday, October 14th, 2009 and filed under Uncategorized.

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