Conversational catalogues
By Molly FlattCatalogue e-Business recently asked us to write about how word of mouth applies to the home shopping industry, which was a great opportunity to return to the roots of WOM marketing.
Back in the nineteenth century, catalogues and the retail principles that underpinned them inspired a word of mouth revolution, sharing many features with social media commerce today. Modern businesses can learn a lot from the examples set by Sears and other catalogue pioneers; have a read below.
