Conversational retail

By Molly Flatt

Word of mouth isn’t restricted to social media; it’s stimulated by every consumer touchpoint in a company, from their traditional advertising to their customer service helpline. Retail stores represent a particular opportunity to generate buzz as they’re at the frontline of consumer experience, but so few brands bother to do something truly inspiring on the high street. Retail Week asked me to contribute to their ‘Good Shop, Bad Shop’ feature, and you can see my (very brief!) thoughts below. What’s the most conversational store you’ve visited recently?

Like this?

Brought into the world on Thursday, October 8th, 2009 and filed under Uncategorized.

  • http://harmonytweets.com/inspiration-community/4707118734/ 1000heads at 10/08/09 07:55:19 | Toyota Prius

    [...] Conversational retail: http://www.1000heads.com/?p=2278 Which shops do you find inspire you to talk? Posted on Thu 08 Oct 7:55 retweet 0 votes RT [...]

  • http://www.1000heads.com/?p=2423 1000heads: The Word of Mouth People » Conversation as change agent

    [...] recruit new staff in a way that feels natural and empowering to them. WOM is about how the teenager in your store treats his customers, about the simple functional twist in your packaging, about what you serve in [...]

  • http://www.1000heads.com/2010/05/is-your-receipt-conversational/ 1000heads :: The Word of Mouth People

    [...] always banging on about how word of mouth affects every area of a business: from the TV advertising to the customer [...]