The state of social media in Asia

From most commentary you see on the web, you’d be forgiven for thinking that word of mouth was invented by the US and UK, and that all social media is rooted in western psychology and the English language. However, as a global agency, we’re keenly aware of the opportunities and challenges of working with WOM in different continents and countries, ensuring campaigns are hyperlocal but with a consistent worldwide reach.

In this vein we exchange a series of guest posts with global WOM experts  - see Spolem’s post for us on social networking in Poland, and ours for them on our pan-European work for Castrol – and also arrange virtual events on Tangler whereby those embedded in online communities around the world can share their insights, hopes and challenges.

Our latest panel has been on the state of social media in Asia and we’ve put together a top-level summary of the discussion below. Have a look through and join our next WOM Expert Group on Latin America, taking place this afternoon and on Friday, 2.30 – 5.30pm.

Brought into the world on Thursday, October 22nd, 2009 and filed under Uncategorized.