Legs eleven, complete WOM fail

This morning I came across one of the best blog posts I have read in a long time. The brilliant writer Stan Cattermole’s blog Bête du Jour is always worth browsing for very funny prose with serious bite, but his tale of what happened when a promotional company asked him to write a positive post about their bingo client in exchange for cash is a work of comic genius.

Now I know what you’re thinking. You’re thinking, ‘Eighty dollars? Eighty fucking dollars? Are you really prepared to sell yourself out and rub your loyal readers’ noses in the faeces of online gambling for eighty measly shitting dollars? You probably won’t even get paid, you feckless sap.’

Of course, it has a serious message – paid and moderated consumer conversation is unwelcome, ineffective, unethical and gives word of mouth a bad name. But then we already knew that. And Cattermole puts it better than I ever could. Enjoy.

Brought into the world on Tuesday, October 13th, 2009 and filed under Uncategorized.