Catalogue e-Business recently asked us to write about how word of mouth applies to the home shopping industry, which was a great opportunity to return to the roots of WOM marketing. Back in the nineteenth century, catalogues and the retail principles that underpinned them inspired a word of mouth revolution, sharing many features with social [...]
UK based social media types will be familiar with London Tuttle (aka the Social Media Café) – a Friday morning must for socialising and bandying about genius ideas over cappuccino at the ICA (God, we’re all such clichés). Last year we at 1000heads created its southern counterpart Oxford Tuttle, which has been moving from strength to strength. [...]
This morning I came across one of the best blog posts I have read in a long time. The brilliant writer Stan Cattermole’s blog Bête du Jour is always worth browsing for very funny prose with serious bite, but his tale of what happened when a promotional company asked him to write a positive post [...]
My October social media column for WARC’s new-thinking bible, Admap Magazine, looks at the psychological underbelly of the Long Tail. Have a read below and let me know what you think. Travelling by plane has never felt as strange as it did this summer. Forget the carbon footprint; it was the old pasta/chicken conundrum that [...]
Google have been re-appropriating their logo to commemorate great moments for aeons (well, seemingly); on 28th September they even paid homage to Confucius on the anniversary of his birthday. Confucius, as you may know, was a chap who liked a good quote, and Google’s doodle sent me scrolling back through some of his best bon-mots. [...]
Word of mouth isn’t restricted to social media; it’s stimulated by every consumer touchpoint in a company, from their traditional advertising to their customer service helpline. Retail stores represent a particular opportunity to generate buzz as they’re at the frontline of consumer experience, but so few brands bother to do something truly inspiring on the [...]
So, I was watching Mock The Week the other day, when I had a rare moment of clarity. Comedians come in flavours not dissimilar to the varying factions of conversation. There’s the one-line merchant, rattling off his witty constructs; each gains a laugh, but is soon forgotten. So there’s reaction, but little engagement. Like putting [...]
We’re delighted to welcome James Whatley as part of the 1000heads team. James comes to us from the world’s leading voice-to-text company Spinvox, where he was Head of Digital and Social Media. He is also well known in the space as founder of The Mobile Geeks of London meetup group, co-founder of The Really Mobile [...]
We’re a global company, and our campaigns for international clients such as Nokia, STA Travel and Tourism New South Wales often use social media to connect passionate people from around the world through brands. But we’re also strong believers in the power of local communities, and we believe that companies absolutely need to be forging [...]
Word of mouth isn’t just a marketing discipline. It’s a whole way of thinking about how brands relate to their consumers but also how they relate to their employees. It’s a change agent for businesses to become people-led internally and externally. This collaborative, mutually empowering and co-creative approach is becoming essential if companies are to [...]
