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What’s the definition of luxury? Well, according to Times style columnist Edwina Ings-Chambers, for Christmas 2009 it’s all about providing something bespoke. Bag designer Anya Hindmarch thinks that “you can definitely say that something is luxury when it’s completely personalised” and Ings-Chambers cites a number of high-end brands which are still raking in big-spending [...]
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So here I am at 1000heads (or ‘a thousand heads’ - depending who you ask) and I’ve been charged with becoming a regular contributor to the this here 1000heads blog page.
Does it have a name?
No.
Is it front page?
Yes.
Excellent.
About that whole 1000heads thing, we’re the Word of Mouth people don’t you know. We teach brands and [...]
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I popped along to a very interesting debate at the LSE last night called Digital Natives: A lost tribe? in which four leading academics explained their research and thinking around the behaviour of children and teens online, and basically dispelled the concept of the digital native so casually bandied around (I for one have certainly [...]
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We had a great half-hour braindump this morning when Twitter travelling legend Paul Smith, aka @twitchhiker, dropped into the 1000heads offices to discuss how he used social networking to send him across the world.
Paul with ‘heads Sam and Camilla - he claims the moustache is a temporary Movember aberration…
Paul’s been helping us create some podcasts [...]
Molly Flatt, November 24th, 2009
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Having arrived back in Heathrow at midnight, I’m still dogged by jetlag and trying to assimilate the great eclectic beast that was WOMMA (Word of Mouth Marketing Association)’s 2009 Summit in Vegas, no less. With three days of keynotes, panels and case studies from some of the biggest US brands active in the WOM space [...]
Huh?
The word of mouth industry suffers from semantic confusion, big time. Every niche agency and newly created ’social’ department is trying to coin the language that will become the standard lexicon for WOM. The number of buzzwords floating around can create an unfortunate impression that word of mouth [...]
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To misquote Paula Cole (great tune that) – where have all the hitchhikers gone?
Though you still see the odd incongruously well-dressed middle aged man (with a mysterious red number-plate) standing on the hard shoulder of the M3, the hitchhiker is largely an anachronism on the British roads. My dear mother recently told me her University [...]
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I spotted a touching story in The Mail’s You Magazine (give me a break, it’s the end of the week. I’ll get back to my Roberto Bolaño in a minute) that serves as a corrective to all those who think that online social networks and communities can never provide the emotional connection, influence or support [...]
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When not spending our time educating clients on the importance of creating real world experiences for people to inspire word of mouth which is then translated through social media, some of us take holidays.
Last weekend was my turn and I ventured off to Brussels, where a few friends and I went to the Magritte Museum.
His [...]
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When it comes to generating word of mouth, we don’t like to limit ourselves. Why would we? There is a virtually unlimited list of things that can create conversations. Take these for example; they’re barcodes. Functional, boring, scan-em-and-forget-em barcodes. Yet if these were on the back of your own brand digestives, or generic cotton sock [...]
