Anything can be conversational (no, really)…

By Robbie Dale

When it comes to generating word of mouth, we don’t like to limit ourselves. Why would we? There is a virtually unlimited list of things that can create conversations. Take these for example; they’re barcodes. Functional, boring, scan-em-and-forget-em barcodes. Yet if these were on the back of your own brand digestives, or generic cotton sock six-pack, then they’d probably stir a little emotion. Anything can be conversational, you’ve just got to apply a little thinking.

[via Geekologie]

Like this?

Brought into the world on Wednesday, November 11th, 2009 and filed under Creative, News.

  • http://www.1000heads.com/2009/12/instructional-wom/ 1000heads: The Word of Mouth People » Instructional WOM…

    [...] mentioned before the idea that anything can be conversational. I’d love to see instruction manuals taken in a more interesting direction. What else would [...]

  • http://www.1000heads.com/2011/06/a-picture-tells-a-thousand-stories-potentially/ 1000heads :: The Word of Mouth People

    [...] always love to see the seemingly constant elements of life twisted and flipped to do something engaging and conversational so I hope these shows sell a few [...]