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We’re a word of mouth agency, not a social media agency - because we believe that people who use social media are also living, breathing, feeling homo sapiens, and that the barriers erected in marketing between the digital and physical worlds are a fallacy created by agencies who want to ‘own’ their space. According to Keller [...]
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When 7 million or so people hear a positive review of your restaurant from one of the UK’s best loved comedians, you can expect interest to pick up. Even if that review is done very much tongue in cheek.
It’s that old adage you see, ‘there’s no such thing as bad publicity‘. So when Harry Hill [...]
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Interesting to see ABC jumping on the real-time wagon. This week they launched ABC Social, an episode commentary feature that allows fans to discuss shows live as they watch them on ABC.com, logging on through their Facebook accounts and sharing the discussion with their friends.
It’s a move towards the sort of pervasive WOM landscape we’ve [...]
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The 5th of November 1603 should have been famous for the death of hundreds, and the destruction of The Houses of Parliament. But it isn’t. Instead, it is famous as the day the ‘Gunpowder Plot‘ was interrupted when The Justice of The Peace uncovered Guy Fawkes crouching in the bowels of the Parliament cellar poised [...]
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Twenty days in, and I was already getting disillusioned with Twitter lists. Their main function seemed to be as a game of one-upmanship for self-promoting marketers to prove just how darn cool and well connected they are. However, Mashable have cheered me up with this tale of how the NHL are crowdsourcing lists of fans’ [...]
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Yes, yes, every brand likes to claim that every single customer is as important to them as their first born son, but very few of them act like it. And that’s not necessarily an effective attitude, anyway. The truth is, the old belief that your biggest spending customers are the most valuable is crumbling in [...]
