Archive for December, 2009

Instructional WOM…

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In between the arguing, wrapping paper and turkey (actually, we had beef) this Christmas, I stumbled across a delightful post from Andrew McDonald. In it, he shares a neat method for ensuring that should he ever lose his camera, it will probably find its way back to him safe and sound. I’d post a picture, [...]


Robbie Dale, December 29th, 2009
Posted in 1000thoughts, Creative
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Let’s up the debate around rural WOM

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I’m a country girl born and bred, so Russell Davies’s article in the December issue of Wired on the future of the countryside really hit a nerve. The majority of the world’s population now live in cities, and as Davies puts it, “city-thinking is core to the aesthetic bundle of the futurist classes”. Visions of [...]


Molly Flatt, December 23rd, 2009
Posted in 1000thoughts, Global
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In celebration of pop-up WOM

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It is no surprise that the noughties, decade of social media mania, was also the decade of the pop-up. In 2004, Comme des Garcons started the trend with their guerilla stores throughout Europe, and for a while spotting temporary ventures was the city game du jour; in 2006, foodies were climbing over each other to secure [...]


Molly Flatt, December 21st, 2009
Posted in 1000thoughts, Case Studies
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Has crowdsourcing become a lazy cliché?

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Crowdsourcing is one of those concepts which inspires intense emotions, from idealism-fuelled evangelism through to sneering cynicism. Often trumpeted as one of the triumphs of World 2.0, a utopia of democratic crowd wisdom that foregrounds the creativity of the little guy, it has captured the imagination of brands and organisations big time, from the sublime [...]


Molly Flatt, December 18th, 2009
Posted in 1000thoughts, Global, Stats & Research
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Correcting social misinformation

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Few things are more frustrating than seeing untruths spread about your company online. Everyone has the right to express a negative opinion, and people often and understandably resent brands jumping in to argue with their subjective thoughts or experiences. But when the comments are factually incorrect, it’s important that brands have appropriate ways of answering [...]


Molly Flatt, December 17th, 2009
Posted in News
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Christmas easter egg

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The Easter Egg. Not the chocolately ones (though rest assured we’ll crack those out when the weather warms up a bit) but the hidden messages in digital form buried deep with computer games, DVDs, websites and applications. They’re a great way to build a bit of underground interest in something otherwise not wholly exciting.

And it [...]


Robbie Dale, December 15th, 2009
Posted in 1000thoughts, Creative
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We’re talking global

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Global Web Index have released their latest map of global social web involvement, and although a 32,000 sample pool is a little on the small side for such a big venture, there are certainly some interesting takeaways.

China continues to emerge as a massive force in content creation, although language and economic barriers mean it is [...]


Molly Flatt, December 14th, 2009
Posted in Global, Measurement, Stats & Research
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Just in case you were wondering how many people are talking

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Well, a nice looking stab at it anyway…

[ Via Gizmodo ]


Robbie Dale, December 10th, 2009
Posted in Creative
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Driving insights into European WOM

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After looking at the Middle East, Asia and Africa, our virtual Tangler discussion group returns to our home continent this month to discuss state of social media in Europe. Our small community of social media fans and professionals has been sharing some seriously insightful experiences and ideas across the past months and [...]


Molly Flatt, December 10th, 2009
Posted in News
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Fifty People, One Question: London

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I found this in my Google Reader a few days ago and it’s stunning. Originally shared my way via Rax Lakhani this video is a simple premise beautifully shot and perfectly executed.
Word of mouth in its purest form.
People, talking to people - about the things they love.

Enjoy.


James Whatley, December 9th, 2009
Posted in Creative
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