Christmas easter egg

By Robbie Dale

The Easter Egg. Not the chocolately ones (though rest assured we’ll crack those out when the weather warms up a bit) but the hidden messages in digital form buried deep with computer games, DVDs, websites and applications. They’re a great way to build a bit of underground interest in something otherwise not wholly exciting.

And it doesn’t just have to be digital either. Take James’ post on In-N-Out Burger. Hiding a little something extra, resevered only for ‘those in the know’ is exciting. It tickles a little part of us we like to have tickled, and that makes us want to share the info with the people we like.

If you want to revel in some hidden goodness right now, head over to Google (www.google.com – look, you never know) and hit the ‘I’m Feeling Lucky’ button without entering anything in the search box. Lo and behold, there should appear a countdown timer checking off the seconds until the end of 2009. Nifty.

Since James posted, I’ve been wondering – have you been driven to share any ‘inside info’ recently?

What was it? Care to share?!

Like this?

Brought into the world on Tuesday, December 15th, 2009 and filed under 1000thoughts, Creative.

  • http://nseriesus.com matthew bennett

    My favorite is the signup form for Google TV. This service is gonna Crush!
    http://www.youtube.com/watch?v=J9SK_M_nVWA

  • http://www.freethepress.com Andy Vincent

    My favourite, which I just shared around the Cow office – is the book of Mozilla.

    On firefox, in the address bar, type About:Mozilla (then look on Wikipedia for the previous incarnations)

  • http://whatleydude.com James Whatley
  • http://www.1000heads.com/2009/12/in-celebration-of-pop-up-wom/ 1000heads: The Word of Mouth People » In celebration of pop-up WOM

    [...] through in a world of endless choice. Purposefully anti-publicity, these places are like physical easter eggs for devoted fans and rely purely on word of mouth to disseminate their whereabouts and boost their [...]

  • http://whatleydude.com/2009/12/expanding-the-universe/ Expanding the Universe | whatleydude

    [...] of my colleagues over at 1000heads recently blogged about the excitement born out of the ‘easter egg‘, the notion being that just by being [...]

  • http://www.1000heads.com/2010/03/word-of-mouth-optimisation/ 1000heads :: The Word of Mouth People

    [...] about Easter Eggs? Can we make it more than just a [...]

  • http://www.1000heads.com/2010/09/gaming-an-essential-word-of-mouth-tool/ 1000heads :: The Word of Mouth People

    [...] called Gaming Brands, which looks at exactly these issues (and which is a game in itself, with ten easter eggs hidden inside). Read and absorb, and check out the blog Game My Brand by author BBH London Planner [...]