Eating our words

Everyone knows that food is hugely conversational. Especially if you’re on Twitter. Barely a second goes past without a new update on someone’s breakfast choice, the temperature of their lunch, or what they’re planning for dinner; from my obsession with gingerbread lattes to the office hunt for#eatw1, social media just reflects an age-old truth: that food stirs deep and partisan passions, and has always been inextricable with socialising and shooting the breeze.

But food’s also about sensual experience - however many photos or blogs about perfect dishes you produce, in the end it comes down to putting the stuff in your mouth - so it’s no surprise that the online foodie community has had a huge appetite for combining their social media networking with real life. One upcoming example is Blaggers’ Banquet, a fantastic feast entirely organised, produced and run by London’s food and drink bloggers, with a nice drizzle of fundraising on top.

We’ve been taking a similar approach with our advocacy-building for Miele, makers of many products that facilitate our foodie lives. For a few years now we’ve been giving groups of social media food and drink fans the VIP treatment at the BBC Good Food Show (which Miele sponsors) so they can network, meet the Miele team, play with the latest products, do some cooking, meet the stars and share the whole experience with their communities - oh, and eat. The word of mouth has been plentiful and highly positive; check out some more photos here.

Of course, that’s only one part of our work for Miele, which includes other creative challenges, trials and community collaborations, all of which are starting to build a strong and sustained tribe of advocates. If you want to know more, drop us a line.

Brought into the world on Tuesday, December 1st, 2009 and filed under Uncategorized.