Archive for December, 2009

Should social media be paid for? IAB and WOM UK say yes…

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Last night’s joint IAB and WOM UK debate, ‘Should social media be paid for?‘, was intended to be taken with a big pinch of salt. The two teams purposefully dug their heels in, ramped up the drama and pushed their views to the extreme to make the assembled crowd really question the possibilities and [...]


Molly Flatt, December 8th, 2009
Posted in Events
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Are we genuine online? Does it matter?

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So much for the old on/offline behaviour divide. Social media is frequently positioned as the home of disinhibition and idealisation, a place where we abandon our real selves for posturing and role-playing; but new research from the University of Texas suggests that our online personalities match who we really are.
“The scientists, led by a psychology [...]


Molly Flatt, December 7th, 2009
Posted in 1000thoughts, Measurement
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James on The Future of Social Media at Simply Zesty Winter Camp

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This week, our Director of Engagement James Whatley headed over to Dublin to speak at Simply Zesty Winter Camp, where a big noisy bunch of people gather to discuss the future of social media and brands. James will be posting about it all over the next couple of days but until then you can check [...]


Molly Flatt, December 4th, 2009
Posted in 1000thoughts, Events
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The General Motors Facebook fiasco: let’s inject some common sense

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Jalopnik.com was the first to spot it and post it before it was pulled.

That eloquent paragraph is the apparent reaction of the daughter of ex-General Motors chief exec Fritz Henderson to his forced resignation, posted on the company’s own Facebook page (there’s still some doubt that it was actually her). Unsurprisingly, old and new media [...]


Molly Flatt, December 3rd, 2009
Posted in Case Studies, News
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Do you want it now, or do you want it forever?

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Henrik Larsson. Swedish footballer, one time donner of dreadlocks and, to Celtic fans in particular, living legend. When he first went out to play in a Celtic shirt however, things went less than well…

In his first league game, Larsson managed to pass the ball directly to an opposition player resulting in a conceded goal, and [...]


Robbie Dale, December 2nd, 2009
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Eating our words

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Everyone knows that food is hugely conversational. Especially if you’re on Twitter. Barely a second goes past without a new update on someone’s breakfast choice, the temperature of their lunch, or what they’re planning for dinner; from my obsession with gingerbread lattes to the office hunt for#eatw1, social media just reflects an age-old truth: that [...]


Molly Flatt, December 1st, 2009
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