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I love this quote by Andy Sernovitz:
“Social media is now a “how” question for businesses, not an “if.” Most brands have moved beyond the internal debate of if they should be involved in social media or not, and are moving on to consider how they will approach it. The early adopters have earned their early [...]
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Tuttle last week was so much fun, this week we wanted to find a way to say thank you to everyone that came along and made our office such a bubbly place to be on a Friday morning.
Earlier today, we dispatched a crack team of commando 1000heads girls to go out and find the two [...]
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I spotted this one before Christmas but only remembered it recently when I was tasked with finding broad new ways of engaging your man-on-the-street consumer with new and exciting methods.
AR - that’s Augmented Reality to you and me - has come a long way over the past few months, being used in various online campaigns [...]
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Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and - as such - FD have followed up with some facts and figures.
However, it’s these facts and figures that are raising [...]
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Tomorrow night sees the launch STA Travel’s World Traveller Internship, the next iteration of our long-standing, award-winning work with the innovative international travel brand.
We’re pretty excited. The World Traveller Internship will give two individuals free travel around the globe for three months, uncovering the lesser-seen beauty spots the world has to offer, adding their [...]
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Last Friday, while all the cool kids were playing nice at our first ‘in-house’ Tuttle, I was dispatched to the NMA Live event: Demystifying Online Engagement
The event was an interesting one to say the least, with advertisers, media planners and buyers all discussing what kind of cost per engagement (CPE) models they should be working [...]
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This morning we had guests in the office. Lots of them. This was due to the fact that today brought the meeting of London’s Tuttle Club to our offices on Great Windmill Street. If you don’t know about Tuttle, it’s “a loose association of people finding a way of working better together both online and [...]
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This morning’s piece by Michael Nutley in Marketing Week, ‘Loose lips place brand reputation on the line’, has an edge of hysteria I’ve noticed all too often in word of mouth articles.
Citing the case study of Yahoo! boss Carole Bartz, who “claimed that recent revelations about Tiger Woods’ activities were better for business than the [...]
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I like Mark Drapeau’s description of his new job. As recently appointed Director of Innovative Social Engagement for Microsoft, he not only gives a fantastic list of what his job involves, but describes the qualities anyone needs to achieve effective social engagement in 2010:
“Someone who is charged with directing innovative social engagement for an entity [...]
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We all love cheap now, right? The It-bags; the £35,000 cocktails; the massive mortgages; all those hallmarks of pre-recession mid-noughties extravagance are so… well, so 2006. Nowadays we brandish our Aldi own-label beans as if they’re a mark of social responsibility.
It’s nonsense, of course. We don’t value these mass-produced items, and we feel more nourished [...]
