How to integrate WOM into your company

By Molly Flatt

I love this quote by Andy Sernovitz:

“Social media is now a “how” question for businesses, not an “if.” Most brands have moved beyond the internal debate of if they should be involved in social media or not, and are moving on to consider how they will approach it. The early adopters have earned their early lead, but it might surprise you how quickly brands that started a little slow are catching up.”

It was the inspiration for my latest article for UTalk Marketing, which looks beyond the theory to consider how companies can really start to take ownership of this approach, and incorporate listening to and engaging with their customers into every department and process, from packaging to PR. As I blogged recently, the demand for this is going to explode over the next couple of years as brands try to make WOM part of their daily operations.

Read the full article here and let me know what you think below.

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Brought into the world on Friday, January 29th, 2010 and filed under 1000thoughts.

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