Nokia unboxing, pimped

By Molly Flatt

Great Strategy blog kindly claims that we have ‘outdone ourselves’ with our recent social challenge for the Nokia E72. As their post explains, we took the tech community’s practice of ‘unboxing’ exciting new kit and added a conversational twist, sending trial devices out to Nokia advocates old and new but locking them in perspex boxes which could only be cracked using the code hidden in the poster within.

Well, I say ‘only’… Never underestimate the hunger of a Nokia lover…

Check out more of our Nokia projects and community at WOM World/Nokia.

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Brought into the world on Monday, January 4th, 2010 and filed under Case Studies, Creative.

  • http://www.publicityoxford.wordpress.com Catherine

    I love the unboxing stuff, I think it’s brilliant for viral content. Wrote about it on my blog too.
    http://publicityoxford.wordpress.com/2009/02/08/whats-in-the-box/

  • http://www.twitter.com/olivermeakings Oliver Meakings

    Word of mouth goes so wrong, it goes all the way round to being right again. This is too confusing for the first working day back in ’10.

  • http://eportals.co.cc/1000heads-the-word-of-mouth-people-%c2%bb-nokia-unboxing-pimped/ 1000heads: The Word of Mouth People » Nokia unboxing, pimped | ePortals

    [...] is a strange post: 1000heads: The Word of Mouth People » Nokia unboxing, pimped Share this on BlinklistShare this on del.icio.usDigg this!Share this on RedditBuzz up!Stumble upon [...]

  • http://blog.mindshareworld.com/ Ciarán

    Nice. Why didn’t I get one? :)

    What’s really interesting though is that only 2 of the comments are actually comments, if you see what I mean. Tweet tweet!

  • http://womuk.net/2010/02/11/wom-uk-need-your-word-of-mouth-case-studies/ WOM UK need your word of mouth case studies « WOM UK

    [...] them the likes of We Are Social for Marmite, iCrossing for Toyota, the Oxfam G20 Voice project and 1000heads for Nokia, but it would be great to crowdsource the favourites of the WOM UK network. Obviously, those [...]

  • http://www.1000heads.com/2010/04/product-trial-wom-style/ 1000heads :: The Word of Mouth People

    [...] those of you familiar with our work may know, disruptive trials are something of a 1000heads [...]

  • http://www.gauravpatel.co.uk/blog/nokia-e72-looks-just-like-every-other-nokia-phone/ Nokia E72. Looks just like every other Nokia phone. — Gaurav Patel — Graphic Designer

    [...] January 4, 2010 via 1000heads.com [...]