Nokia unboxing, pimped

By Molly Flatt

Great Strategy blog kindly claims that we have ‘outdone ourselves’ with our recent social challenge for the Nokia E72. As their post explains, we took the tech community’s practice of ‘unboxing’ exciting new kit and added a conversational twist, sending trial devices out to Nokia advocates old and new but locking them in perspex boxes which could only be cracked using the code hidden in the poster within.

Well, I say ‘only’… Never underestimate the hunger of a Nokia lover…

Check out more of our Nokia projects and community at WOM World/Nokia.

Brought into the world on Monday, January 4th, 2010 and filed under Case Studies, Creative.

  • awesome… great work from @1000heads team… putting out of the box thinking, er, in a box » Nokia unboxing, pimped http://ow.ly/TCqX


    This comment was originally posted on Twitter

  • Nice. Why didn't I get one? :)

    What's really interesting though is that only 2 of the comments are actually comments, if you see what I mean. Tweet tweet!

  • lmao @ Unboxing a E72 with a hammer - RT @1000heads:

    See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • RT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • RT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • RT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • @vickstersales. Check out 1000 heads new project!!! See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • This is cool but n900 unbooxing was betrRT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

  • RT: @thenokiablog: RT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH [je le veux]


    This comment was originally posted on Twitter

  • RT @1000heads: See how we gave unboxing a conversational twist for Nokia’s E72: http://bit.ly/7jP4gH


    This comment was originally posted on Twitter

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