Share
A Cisco study released this week reveals that businesses are increasingly using consumer-based social media tools as a central part of their marketing and communications, human relations, and customer service departments.
Based on interviews between April and September 2009 with 105 participants from 97 organizations in 20 countries around the globe, the study found that 75% [...]
Share
At 1000heads we pride ourselves on always keeping our eyes, ears and mouths open. So we’ve launched @wewantworkwith; a profile that will chart our thoughts on how brands and people can make themselves more conversational.
Some of our ideas will be reactive, such as recommending how GAP could have used the snow to their advantage, by building [...]
Share
This barely one-minute video from PBS’s Digital Nation show is a little gem. Watch Sherry Turkle, clinical psychologist and director of the M.I.T. Initiative on Technology and Self, talk about ‘the virtual mirror’:
Although I’m wary of the ’social media symbolises the emptiness of our real lives’ shtick (just see Stefana Broadbent’s recent TED Talk on [...]
Share
Sometimes the best kind of word of mouth is that created out of taking the mundane, everyday things we’re so used to and simply doing something different with them.
Take this example here from fast-food giant, McDonalds.
Nice huh?
They took your average, everyday bus stop and turned it into a point of conversation.
How?
By building a bespoke steam [...]
Share
Yes, it’s that time of the month again - our WOM Expert group will soon be huddled over laptops across the world to discuss the regional and global landscape of social media and word of mouth.
Our upcoming session next Wednesday 13th January, 1-4pm GMT, will focus on North America - the current issues, future trends [...]
Molly Flatt, January 7th, 2010
Posted in Global / Comments
Share
So far his week, I’ve spent far too much time ignoring my backlog of emails and watching 140 Characters instead. Something I stumbled across on Twitter, it’s a video project that took place during one week in Dublin, recording 140 talking heads - “children, teachers, singers, travellers, nuns, fathers, mothers, dancers, hipsters, grandparents, dreamers, believers, [...]
Share
We’ve just changed our Twitter background like so:
Why? Well…
We think, when it comes to talking to brands, it’s important to know exactly who you are talking to. Putting a human face to the oft-faceless corporations is something we believe in and, fortunately also specialise in.
Obviously the above method isn’t for everyone - I still have [...]
James Whatley, January 5th, 2010
Posted in News / Comments
Share
Great Strategy blog kindly claims that we have ‘outdone ourselves’ with our recent social challenge for the Nokia E72. As their post explains, we took the tech community’s practice of ‘unboxing’ exciting new kit and added a conversational twist, sending trial devices out to Nokia advocates old and new but locking them in perspex boxes [...]
I’ve long been a fan of ASCII Art. Where one man sees a terminal that will only output text only good for the written messages, another sees a canvas full of possibilities. I find it quite beautiful.
But I think it goes further than this. What’s happening in the ‘movie’ above isn’t just a [...]
