Archive for February, 2010

WOM @ Mobile World Congress

Last week, over in Barcelona, 1000heads had a number of representatives flying the flag for both friends and clients. What you see there is there the Fira in Barcelona where the congress takes place each year. Yes, the weather was that miserable. What you don’t see however is the beautiful airport that all of us [...]


James Whatley, February 26th, 2010
Posted in Creative, Events
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The LSE’s Social Media Reality Check

Feeling overwhelmed by all the noise out there about the latest absolutely must-have save-your-skin social media approach, tool, research, case study, policy, campaign? Want a couple of hours to sit, take stock, and ask the important questions: What’s working? Where is this all really heading? How can we ensure we’re not rushing down blind alleys [...]


Molly Flatt, February 24th, 2010
Posted in Events, Stats & Research
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London Tech Summit 2010

Last week, after the madness that was Mobile World Congress, I slipped back into the country over night so I could dash off Friday morning to moderate a panel at the London Tech Summit hosted by the London Business School Technology Club. The session, entitled: New models for Social Networking: Can Advertising Support Growth? kicked [...]


James Whatley, February 22nd, 2010
Posted in Events, Stats & Research
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Make It Easy For People

If I ran a shop, I’m pretty sure I’d want to turn a profit. In fact, I’d want to make as much money as I could each day so I could retire early and live out my dream of running a Moose farm. True story. But how would I do it? I’d stock high quality [...]


Robbie Dale, February 17th, 2010
Posted in 1000thoughts
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Give to Haiti, win original artwork

Yes indeed – we’re offering you a way to get a piece of beautiful original artwork and feel good about yourself (oh, yeah, and help other people. That too). We launched our 1000heads Justgiving page for Haiti at Tuttle a couple of weeks ago, and although we’ve had many kind donations, we’re still eager to [...]


Molly Flatt, February 16th, 2010
Posted in News
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Rethinking the influencer

A couple of recent articles have posed a timely challenge to the concept of what sort of person is most important to a brand in spreading word of mouth. The three most likely qualities you will hear cited for ‘influencers’ is that they must be 1) highly active content creators 2) well connected with big, [...]


Molly Flatt, February 15th, 2010
Posted in 1000thoughts, Stats & Research
/ 4 comments

Second hand experiences don’t cut it

Assuming that nobody reading this is well over 400 years old, you won’t remember the year 1599. This means, that if you want to know about the year which saw the first performance of Shakespeare’s Julius Caesar, then you’ll have to read about it. Maybe in James Shapiro’s book of the same name, maybe on [...]


Robbie Dale, February 11th, 2010
Posted in 1000thoughts
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Google Buzz: welcome to the air-conditioned WOM cell?

If you’re not yet familiar with Google’s next next-big-thing, Google Buzz, then have a quick look at the official vid below to get up to speed – or click through to one of the news, mobile and business sites which have been buzzing about Buzz for a while. It all looks pretty exciting, but this [...]


Molly Flatt, February 10th, 2010
Posted in 1000thoughts, News
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Like Minds 2010 tweetup

1000heads are delighted to be partners of Like Minds 2010, the conversational conference taking place on Friday 26th February at the Exeter Conference Centre, which will bring the cream of the social media, word of mouth and business innovation crop together to muse on the subject of ‘People to People: The New Social Business’ in a friendly, [...]


Molly Flatt, February 9th, 2010
Posted in Events
/ One comment

Disrupting the norm

There’s an ongoing debate here at 1000heads HQ at the moment about how we can continually ‘disrupt the norm’ in fun and interesting ways for the benefits of our clients. This article ‘Why effective word of mouth disrupts schemas‘ is to blame. For the sake of brevity I’m only going to pull one quote from [...]


James Whatley, February 8th, 2010
Posted in Case Studies, Creative
/ 4 comments

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