The LSE’s Social Media Reality Check

Feeling overwhelmed by all the noise out there about the latest absolutely must-have save-your-skin social media approach, tool, research, case study, policy, campaign? Want a couple of hours to sit, take stock, and ask the important questions: What’s working? Where is this all really heading? How can we ensure we’re not rushing down blind alleys or chasing illusory golden geese but thinking about where we actually want to go with all this social stuff in the next year?

If so, you might want to come along to the London School of Economics’s  panel discussion on Thursday 4th March, where I will be debating The Social Media Reality Check with Michael Pranikoff, Director of Emerging Media for PR Newswire, Tomas Gonsorcik, Head of Strategy for Interaction London, and Charlie Beckett, the Director of POLIS and LSE Chair.

Michael will be kicking off by introducing the latest PR Newswire research, and then we’ll each have 5 minutes to offer some basic thoughts before the discussion kicks in – a refreshingly conversation- not presentation- focused format. I’ll be putting my case for deflating this obsession with social media and focusing instead on where the real and virtual worlds intersect; but I’m really looking forward to being challenged and using the debate to craft some new ways of thinking about the space.

The event starts at 6pm at LSE’s New Academic Building in Lincoln’s Inn Fields, but it’s invitation only – so please email l.sozio@lse.ac.uk to book your place.

Brought into the world on Wednesday, February 24th, 2010 and filed under Events, Stats & Research.