Delight and Surprise
By James Whatley
This is one of my favourite GapingVoid images of recent times. It’s printed and stuck on the wall next to my desk.
Hugging your client, it’s a good thing. How does it work?
I’ll give you a real world example. If I am your client and you make me feel special by delivering something personal or delightful or simply make me smile and laugh, then hurrah - you’ve hugged me.
You could, of course, actually hug me - that’d be cool also - but you get the idea.
Last week, I was out at lunch buying a couple of boxes of noodles to take back to the office - c/o those lovely folk at Wok to Walk. The woman behind the counter told me as I was leaving - “I’ll mark it so you know which one is yours.”
I said thank you and headed back to the office. This is what I found when I got back…
Brilliant.
Look. I know this isn’t rocket science. I know this isn’t ground breaking. And I know that this isn’t part of some mastermind strategy that Wok to Walk have and adhere to.
That’s the point.
Just because you’re a brand/company/ship/purveyor of noodles, doesn’t mean you automatically forget how to be a human being. The title of this post is “Delight and Surprise”. What happened with my lunch last week made me smile and laugh…. and I shared it with everyone (including you).
So simple, so easy.. yet so many forget to do it.
Ask yourself - Have you hugged your client today?
