Face-to-face WOM still beats Facebook

By Molly Flatt

Yep, a survey conducted by BIGresearch for the Retail Advertising & Marketing Association has confirmed what you probably already instinctively know: offline conversation about brands is still what prompts us to search for them online.

Morevoer, the study tells us that social media users are more influenced than non-users by in-person WOM; and that they even prefer giving as well as receiving recommendations and opinions face to face.

For us, it’s a no-brainer. It’s why we’re a word of mouth agency, not a social media agency.

It’s why the heart of every piece of work we do – from getting mobile opinion leaders face time with Nokia’s finest R&D folk at Helsinki’s Nokia OpenLabs, to co-creating a personally tailored banquet with social media allergy sufferers using Sainsbury’s FreeFrom range, to holding an exclusive swishing party with a bunch of online fashionistas for P&G – lies in real life human experience, with social media there as an engagement, collaboration and amplification tool.

Fostering some face to face WOM for Sainsbury’s

Social media is wonderful, but people are even better. If you want to learn how to build sustained conversations with them, give us a call – and then come and meet us. In person ;)

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Brought into the world on Wednesday, March 10th, 2010 and filed under Case Studies, Offline/Online, Stats & Research.

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