Hats off to Heineken

We love this.

After watching the video I’m sure you understand why, but for us, it quite simply has all the ingredients of a great WOM campaign:

• Grounding in insight about human behaviour and conversation
• An offline and online mix
• Recruitment of just the right football-loving blokes from all different ages, types and communities
• Music, sex and sport
• Disruption of schemas
• The big fat tingle factor
• Results

Even better if it’s part of a wider approach that will go on to deepen and extend this fan advocacy. If not: still, good job, beer peeps.

(Thanks to Matt Rowe for posting it up on our internal network Socialcast. That platform really does make creative working easier, so drop us a line if you fancy some Socialcast action yourself.)

Brought into the world on Tuesday, March 16th, 2010 and filed under Case Studies, Offline/Online.