Hats off to Heineken

By Molly Flatt

We love this.

After watching the video I’m sure you understand why, but for us, it quite simply has all the ingredients of a great WOM campaign:

  • Grounding in insight about human behaviour and conversation
  • An offline and online mix
  • Recruitment of just the right football-loving blokes from all different ages, types and communities
  • Music, sex and sport
  • Disruption of schemas
  • The big fat tingle factor
  • Results

Even better if it’s part of a wider approach that will go on to deepen and extend this fan advocacy. If not: still, good job, beer peeps.

(Thanks to Matt Rowe for posting it up on our internal network Socialcast. That platform really does make creative working easier, so drop us a line if you fancy some Socialcast action yourself.)

Like this?

Brought into the world on Tuesday, March 16th, 2010 and filed under Case Studies, Offline/Online.

  • http://mynokiablog.com/ JayMontano

    Epic. Heineken – Hats off indeed.

  • http://www.juliebodart.com/ julie

    Brilliant!

  • http://www.spearfishlabs.com/friday-social-media-round-up-2/ Friday Social Media Round Up | Spearfish Labs

    [...] Hats off to Heineken – Molly [...]

  • http://www.1000heads.com/2011/03/fmcg-low-cost-product-high-impact-wom/ 1000heads :: The Word of Mouth People

    [...] of my favourites include Heineken, P&G, Coca-Cola and Starbucks. What are [...]