Ikea on the French Underground

By James Whatley

Thanks to Zee for spotting these images of Ikea’s latest fun and games in and around four key locations deep inside France’s Parisian Metro system.

If you think this idea sounds or looks familiar, take a look at this ‘Disrupting the Norm‘ post from last month suggesting the very same activity here in London.

I wonder if it would have the same effect?

Like this?

Brought into the world on Thursday, March 18th, 2010 and filed under Case Studies.

  • http://www.metaspring.com/ Case Ernsting

    Whoa, great marketing idea! Any idea how long it took to set these “exhibits” up? Or how long they'll be staying in the underground?

  • http://www.1000heads.com/2010/03/word-of-mouth-optimisation/ 1000heads :: The Word of Mouth People

    [...] imploring them just over a month ago (and then watching Ikea getting in on the act), Homebase finally went and decorated a (very) public place, Carlisle Train Station to be precise, [...]

  • tom

    Hah not in London mate were just too Health & Safety aware. Did you know that fench trains even have children's play areas on a separate carriage, now that's what I call civilised