Asking tough questions about social media

Last week I took part in a brilliantly bracing panel debate at Polis, the LSE’s new media arm, alongside Michael Pranikoff, Director of Emerging Media at PR Newswire, Tomas Gonsorcik, Head of Strategy at Interaction London and chair Polis Director Charlie Beckett.

The Social Media Reality Check focused on winnowing the effective and long-lasting from the myths and hype in the social space, but I don’t need to rehash the specific topics that we covered - from measurement to investment to authenticity - because the inimitable Joanne Jacobs live blogged the whole thing here. It’s worth a read, as the audience members brought up many of the key worries and challenges that brands face as social becomes a ‘must-do’. But before you click through, here’s a quick snapshot of the event:

Any questions or opinions on what I said? Fire away.

Brought into the world on Monday, March 8th, 2010 and filed under Events.