Archive for April, 2010

Why WOM kicks viral’s ass

OK, so maybe I was in a rather combative mood this week when I was asked to be one of the presenters at travel industry group CIMTIG‘s debate ‘Viral Marketing: The Good, The Bad and The Ugly’. © Adam Huntley – see the full photo gallery In a thankfully well-soundproofed room in the Dominion Theatre, [...]


Molly Flatt, April 29th, 2010
Posted in 1000thoughts, Events
/ 3 comments

The dishes have landed

If you regularly roam the streets of London, Manchester, Cardiff, Bristol, Leeds, Glasgow, Birmingham or Newcastle, you might have noticed something a bit odd. A bit like this: Yes, that’s a great big satellite dish, in the national colours of Nigeria, on a bike. There are 32 of them, each in the colours of a [...]


Tim Denyer, April 28th, 2010
Posted in Creative
/ 2 comments

Product trial, WOM style

As those of you familiar with our work may know, disruptive trials are something of a 1000heads speciality. Now, while our latest project with Nokia, #N97minitrunk, is in very early stages, we don’t want to give too much away – but some of the mobile advocates involved have already produced content of such gorgeousness we [...]


Molly Flatt, April 27th, 2010
Posted in Case Studies, Creative
/ 2 comments

The power of the online review

Amazon. Though in this instance, we’re talking about the website, rather than the rainforest. Or the Gladiator. Seller of books, purveyor of electronic items, collator of near forgotten DVD box sets. The website that made us all fall in love with oversized brown cardboard packaging. And, the site currently at the centre of a scandal. [...]


Robbie Dale, April 26th, 2010
Posted in 1000thoughts, News
/ 3 comments

Doing, not talking

‘The biggest dedicated word of mouth agency in the world? Ten years old? With some of the biggest brands around as clients? Why have I never heard of you guys?’ We hear this a lot. Somewhat ironically for a word of mouth company, we’ve never put much effort into talking about ourselves. Often this is [...]


Molly Flatt, April 23rd, 2010
Posted in Case Studies
/ 9 comments

1000heads get new Skins

1000heads are delighted to announce our latest client, Skins, world famous creators of recovery compression sports clothing and leaders in their industry. We relish the opportunity to work long-term with the Skins team to put WOM at the heart of everything they do, particularly because their approach is already rooted in ‘substance over image’. As [...]


Molly Flatt, April 20th, 2010
Posted in News
/ 5 comments

Physical Digital: making cultural spaces conversational

Last week I had the pleasure of speaking at the Physical Digital conference, organised by Audiences Central and attended by arts organisations big and small from the Midlands, including two where I used to study/work/play – Warwick Arts Centre and the RSC. Now this was my kind of crowd. I’m always fascinated by how this [...]


Molly Flatt, April 20th, 2010
Posted in Case Studies, Events, Offline/Online
/ 4 comments

Solidarity

Our very own Thom James shared this with us last week and we loved it so much we thought we’d put it on our blog – “A clever use of ‘message as the medium’” – as Thom so rightly put it last week. Powerful too. Good stuff. Rough translation via Google Translate: “On the occasion [...]


James Whatley, April 19th, 2010
Posted in Global
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The Rambling Restaurant

Last weekend, several intrigued diners found themselves wandering around our Great Windmill Street office as we transformed what is normally our office space into a rather dazzling Moulin Rouge-themed den of hedonism. As per the invitation, our guests (as well as a few 1000heads staff) donned corsets and heels to further enhance the setting and [...]


Donna Suffling, April 16th, 2010
Posted in Events
/ 4 comments

Anecdotal evidence…

The anecdote. We all love them, we all have them. There was the time ‘my friend Dave’ got locked in a freezer, and slept surrounded by waffles. The time ‘my friend Graeme’ convinced the doorman of a club he was the Pope’s son and they let him in wearing trainers. And, of course, the time [...]


Robbie Dale, April 14th, 2010
Posted in 1000thoughts, Creative
/ 2 comments

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