1000heads get new Skins

1000heads are delighted to announce our latest client, Skins, world famous creators of recovery compression sports clothing and leaders in their industry.

We relish the opportunity to work long-term with the Skins team to put WOM at the heart of everything they do, particularly because their approach is already rooted in ‘substance over image’. As they say themselves:

“Good news travels fast.

Word got out that there were these things called SKINS that improved your power, speed, stamina and recovery. Pro athletes were the first to start wearing them – normally sneaking them under their sponsored kit. Before long, amateur athletes joined the party.

SKINS are now sold in over 30 countries. We’ve got over 160 products and manufacture more than 100,000 units a month. And counting.

We never stop pushing. Never stop trying to improve – to give you even more of a competitive edge. That’s why we put all our money back into research.”

A company which has evolved from grassroots support, not to mention which helps people become extraordinary and harness their talents to the full, is a pretty great start.

Our first project with Skins will be focused on the Tour de France – its mixture of passion and pain, athletes and ordinary people, on and offline engagement and global interest makes it ripe for some truly mindblowing word of mouth action. We’ll update you as it all unfolds.

Of course, we’re also feeling a bit inadequate about our efforts at Tuesday football, looking at all the incredible athletes who endorse Skins. But we do reckon a few of these would increase our skills by about 1000%. Maybe.

Brought into the world on Tuesday, April 20th, 2010 and filed under News.