Doing, not talking

By Molly Flatt

‘The biggest dedicated word of mouth agency in the world? Ten years old? With some of the biggest brands around as clients? Why have I never heard of you guys?’

We hear this a lot.

Somewhat ironically for a word of mouth company, we’ve never put much effort into talking about ourselves. Often this is because we’ve got more than enough work, and our new business comes through… well, yes, word of mouth. Personal recommendations from happy clients.

But this is also because we like to focus on the doing rather than the pontificating. We help our clients to simply get on with creating amazing experiences for people passionate about certain pastimes and products, from women who love yummy hair to communities beating cancer.

All hands on deck: our recent Pizza Express meetup

As Chris Brogan and Nokia’s Dan Goodall said at Like Minds earlier this year, it’s all about being helpful (and inspiring, entertaining, educational and so on) rather than just trying to engineer some buzz or pass round a viral video.

As part of the reactive work we do for Nokia, our WOMWorld/Nokia team constantly listen to social media, and work with the Nokia team to be helpful – offering product trials for those excited about the brand, and temporary replacements for folk having trouble with their devices. Nokia can’t solve everyone’s problems, but we can be an ear in the community, helping them engage in a hundred small ways that make a big impact.

And others shout about it for us. Check out tech blogger Mark Dennehy, who is trialling an N900 and reckons Nokia ‘really do seem to be doing this right’. Or mobile fan Nitish Kumar, who has got to know our WOMWorld/Nokia team and explains how he responded to the engagement:

“…in no means for any kind of promotion, but from the heart. Increased hits, a different recognition and a feeling of warmth -that’s what I shared and hope to share more with WOMWorld.”

We’re proud of Nokia, and our team. Now back to work…

Like this?

Brought into the world on Friday, April 23rd, 2010 and filed under Case Studies.

  • http://twitter.com/JonathanDeamer Jonathan Deamer
  • Chris Hall

    Reading this is like music to my ears. A company that just gets it. I've had the privilege of meeting some of the team (in particular Molly Flatt) and they show more passion, enthusiasm and creativity in their work than I've seen for a long time.
    More than that though, they cut through the crap we're all used to wading through in the current social media world. They don't talk about it they do it.
    Keep up the good work.

  • mollyflatt

    Aw shucks ;)

  • http://scottgould.me/ Scott Gould

    Like you say Molly, Like Minds keeps resounding…

  • http://whatleydude.com James Whatley

    Love that xkcd :)

  • http://twitter.com/TheProdigalFool The Prodigal Fool

    I totally agree. You guys are doing a great job.

    Sending out trial devices to bloggers like me has resulted in a huge amount of buzz about Nokia that simply wouldn't exist without your efforts.

    Frustrated with some of Nokia's recent product management decision, I wrote a tongue-in-cheek open letter to their CEO. The one thing I said they were doing absolutely right – better than any other consumer tech company in my view – was social media. Number 10 on my list was “Give your PR and Word of Mouth agencies a bonus”. Hope he listened! ;-)

    http://theprodigalguide.com/2010/01/28/an-open-…

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