I love Ikea Hacker. I love it because it’s creative in a most industrious way. I love it because it fuels my interest in getting the most out of a postage stamp sized London flat. I love it because it lets you look at things in a different way. Which is a good thing. I [...]
As I’ve said before, 1000heads don’t shout much about what we do. But as we move into our tenth year of executing word of mouth campaigns (blimey), it seems about time we start to get a bit better at sharing some of our successes, challenges and learnings with you. So to kick things off we’ve [...]
They’re not particularly interesting, and nor, if I’m completely honest, are the people who hand them out. Some dress in funny outfits but they don’t attract a crowd, they certainly never have people clamouring to snatch the piece of low-end marketing collateral from their hand and most leaflets that are handed out end up in [...]
Those among you who are regular readers of our blog may well have seen the post Product trial, WOM style by our evangelist Miss Flatt. Well those ‘big, beautiful boxes’ have been at the centre of quite a bit for the past few weeks. The N97minitrunk involved us cutting through a crowded market with a [...]
We just found this awesome piece of content via our new favourite blog, Brandflakes for Breakfast. The video, put together by Wieden+Kennedy for Nike, is called ‘WRITE THE FUTURE’ and well… it’s brilliant. Enjoy. Like it? Love it? Share it. Have a great weekend. UPDATE: Here’s a great piece of additional insight from Adam Vincenzi
Miele are a delight to have on the 1000heads client list. Our Word of Mouth approach combined with their strong brand allegiance in the consumer sector has meant for a particularly successful union. And it is the quality of the product and associated customer service that fosters such an allegiance among owners of the brand. [...]
I’ve been thinking a lot about reach, scale and the ripple effect recently, so when I spotted this comment on James Whatley’s recent post on the “word of mouth election” it really hit a chord. James Pearce says: “Mass media is the only way to reach the masses. The masses are the only way to [...]
We’re all glowing with pride this week as 1000heads’ Engagement Director James Whatley embarks on the first few days of his training as a Marketing Academy Scholar 2010. He is one of only 28 “exceptionally talented” young marketers chosen from over 200 applicants to take part in the prestigious programme, which helps “the current generation [...]
Yesterday saw Ande Gregson and Paul Squires bring the relaxed media140 spirit to Oxford, with an event intended to investigate the latest thinking and case studies around online reputation management for brands. In a sunny room at The Jam Factory, Paul and Ande kicked off with some background about media140 and the concept of reputation [...]
…we mind them not apologising. I was browsing some WOM from our latest client event when I came across Hayley’s latest post ‘House of Fraser Fail’. Yesterday, Hayley posted an account of her less-than-glorious experience with a House of Fraser personal shopper. Although she had some pretty bad service, it was a light-hearted, balanced post, encouraging the [...]
