Flat pack inspiration

By Robbie Dale

I love Ikea Hacker.

I love it because it’s creative in a most industrious way.

I love it because it fuels my interest in getting the most out of a postage stamp sized London flat.

I love it because it lets you look at things in a different way.

Which is a good thing.

I wonder what Ikea think about the site and, for that matter, the movement? I’m sure they’re chuffed. As far as I know – research = ‘a bit of Googling’ – Ikea have never pushed the hacking phenomenon growing on their own doorstep (if you know different, I’d love to hear about it) but then they don’t have to. Every line they introduce just stokes the fires of inspiration for the hacking massive.

Which is a great thing.

Inspiring the fans of your products or services to do awesome things is something we’re big fans of at 1000heads. And it shouldn’t matter whether you’re Ikea, or Nokia or a local manufacturer of carpet catalogues – you can offer your customers a way to get involved if you want to. Carpet is a very versatile material in the right hands.

Have you seen any great examples of brands inspiring the masses?

Like this?

  • http://twitter.com/mattymoran Matthew Moran

    This genius! Could this be the start of a new TV program, which follows the Ready Steady Cook format? i.e. guests bring several random Ikea objects and celebrity builders see what they can build in a fixed time? Anyone got a number for Channel 5, I think I'm on to a winner…