Miele and 1000heads

By Sam Chimes

Miele are a delight to have on the 1000heads client list. Our Word of Mouth approach combined with their strong brand allegiance in the consumer sector has meant for a particularly successful union.

And it is the quality of the product and associated customer service that fosters such an allegiance among owners of the brand. This combination saw success at the Which? Awards 2010 yesterday. Miele claimed the title of Best Domestic Appliance Brand for the third time in four years. Peter Vicary-Smith, CEO at Which?, described the category as a ‘hard fought accolade’, citing Miele’s ‘exceptional product range’ and ‘consistently high customer satisfaction scores’ as the factors that impressed the judges. Congratulations Miele! A full list of winners can be seen on the Which? Awards 2010 website.

Having worked with Miele since early 2008, 1000heads has aggregated online discussion with our Word of Mouth hub Forever Better, creating a resource for consumers to read what others think of the brand. Beside this we’ve run tailored activities and hosted voices at events where Miele have had a presence, incorporating passion groups across food, fashion and design.

This year alone we’ve visited Miele in Germany, spent an evening with fashion designer and brand partner Jasper Garvida, enjoyed Eurocucina in Milan and most recently had a day out at Grand Designs Live. Activities like this allow consumers to engage with the brand by showing them their values first hand – part of a solid foundation on which to build sustainable relationships. A task we’re looking forward to continuing throughout 2010.

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Brought into the world on Thursday, May 20th, 2010 and filed under News.

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