Last week, I was in Cannes. There was sun, there was sand, there were world class advertising campaigns. And while all of these things captured my imagination in one way or another, it wasn’t any of these that made it in at number two in ‘things we like’… In fact, it wasn’t until I was [...]
I had the chance to attend the Social Innovation Barcamp Paris on Saturday, and it proved to be an exciting and disruptive event. While we tend to always link social media with its role in marketing, Barcamp reminded us that it’s much more than this. Social innovation needs purpose and meaningful actions in its own [...]
As you may have seen, we’ve recently started working with recovery and compression sportswear company SKINS. We knew we wanted to collaborate on a project around the Tour de France. And then we discovered Quentin Field-Boden, from Alnwick. Quentin is a UK cycling coach, not to mention totally engaging human being, but he potentially has [...]
It’s the big question in word of mouth: what is an advocate worth? Well, according to research Syncapse and Hotspex have just released on eMarketer, on average $136.38. The study looked at the Facebook fans of the 20 biggest corporate brands on the site, and calculated the fans’ worth from a combination of how much [...]
1000heads are delighted to be sponsoring Innovation LDN, a series of events organised by the first graduating year of MA Innovation Management at Central St Martins College of Art & Design. Things kicked off last week with ’100 Minutes of Innovation’ showcasing the insights and opportunities the students have developed by applying design thinking to [...]
How do you augment an entire country using social approaches and tools? This was the question at the heart of the Like Minds Helsinki, the first in the Like Minds Conversations series of events – spearheaded by Drew Ellis and Scott Gould – which are held in selected international locations to be “a channel for [...]
Well, the World Cup is in full swing and despite the lack of the Tartan Army out in South Africa, I’m still enjoying it. Not least because of awesome projects like this, from The Guardian, that allow the revisiting of great moments time and time again… Using data from Twitter, you can see what people [...]
The first in what I expect to become a series of blog posts from us ‘heads over the coming months. I’m going to kick it off with this effort from David & Goliath, USA Image courtesy of Direct Daily – To highlight Universal Studio’s latest King Kong 3D attraction, D&G arranged for these huge footprints [...]
Since the World Cup kicked off on Friday, we’ve been exposed to a lot aspects of the South African culture; dances, songs, traditional clothes, etc… and among all of this, one thing is arguably more remarkable than everything else: vuvuzelas. If you’re unsure of what we mean, see our little chap above. He’s not on [...]
A couple of months ago we entered a little creative awards ceremony known The Chip Shop Awards. Billed as ‘creativity with no limits‘, the categories include such prestigious titles as; ‘Best work any brand you haven’t a hope of winning’, ‘Best reject’ and ‘Best use of shocking copy’. We must admit, while we entered pieces [...]
