Join us at Innovation LDN

1000heads are delighted to be sponsoring Innovation LDN, a series of events organised by the first graduating year of MA Innovation Management at Central St Martins College of Art & Design.

Things kicked off last week with ’100 Minutes of Innovation’ showcasing the insights and opportunities the students have developed by applying design thinking to real world challenges, and a panel discussion with the likes of Paul Miller from the School of Everything and Stephen Hart of the Technology Strategy Board.

This week, they are hosting a series of workshops open to the public on innovative business approaches, and we’ve been asked to run one.

So tomorrow Wednesday 23rd, from 11am to 2pm, do join me for Brand Anthropomorphism, a workshop building on this presentation I gave to media140 Oxford last month. Here’s the blurb:

No-one cares about your brand image. Sounds harsh? Well, in our increasingly social world, the reputation of individuals, companies and products resides in what other people feel and say, not the shiny PR you put out.

It’s a scary thought, but it’s also an opportunity for exhilarating change – and growth. In Brand Anthropomorphism, WOM Evangelist for global word of mouth agency 1000heads Molly Flatt hopes to inject some common sense into the latest business buzzwords and help brands understand exactly what it means to be a ‘human’ business  - and how it can impact loyalty, advocacy and sales.

Expect challenging questions, case studies and a whole lot of participation. Come prepared for a conversation.

If you do want to come, just drop Katrina Damianou an email and I’ll see you at the Innovation Centre tomorrow!

Brought into the world on Tuesday, June 22nd, 2010 and filed under Events, News.