Take top mobile tech advocates, throw in some sports cars…

By Molly Flatt

… and you’ve got the ingredients for an amazing experience which showcases the very best of Nokia’s navigation tools and accessories, and drives awesome amounts of passionate word of mouth: on and offline, in the mobile tech community and far beyond. Ladies and gentleman, we give you #nokianav.

I won’t run you through the bells and whistles here as the video speaks for itself. We’ll post up a full case study soon, with a more detailed breakdown of our tactics along with stats and results, but for now, we just want to share the story.

Enjoy; comment; share and tweet!

We look forward to hearing what you think.

Like this?

Brought into the world on Thursday, June 3rd, 2010 and filed under Case Studies, Creative, Offline/Online.

  • http://nokiasaga.com/ Evo

    Completely jealous of this. But good to see that all you folks had fun of a lifetime.

  • http://scottgould.me/ Scott Gould

    You guys are incredible. Two of my favourite partners – Nokia and 1000heads – creating an awesome experience.

    Needs to be more said about this! This is how to make people feel special!

  • http://www.mobiledan.com/?p=325 I’m back! at MobileDan’s Weblog

    [...] WomworldNokia just completed a really cool campaign for #NokiaNav Check out some highlights here! [...]

  • mollyflatt

    Fantastic comments, thanks guys. We're really proud of our team and the Nokia guys for pulling this one off. The reaction of the guy finding the Aston in the airport car park… that makes it all worthwhile :)

  • http://thenextweb.com/uk/2010/06/04/nokia-lends-sports-cars-to-bloggers-yes-sports-cars/ Nokia Lends Sports Cars To Bloggers. Yes, Sports Cars.

    [...] to carry out using Nokia navigation tools and the cars. The result, as 1000heads note on their blog, was “Awesome amounts of passionate word of mouth: on and offline, in the mobile tech [...]

  • jfourgeaud

    Thanks for the event, was definitely a nice way of presenting a new accessory.
    The most important thing was to be able to exchange with the product owner, who could share about its new “baby”.
    Glad to be there and witness that :)

  • stevecloudninerec

    Outstanding work… fun, engaging, and influential.
    Well done 1000head-ers!

  • http://scottgould.me/ Scott Gould

    Julien – you were there?

    So cool! Why wasn't I invited?

  • http://abrilliantblog.com/2010/06/womworldnokia-know-how-to-do-a-campaign-nokianav/ WOMWorld/Nokia Know How To Do A Campaign, NokiaNav

    [...] to the video I’m here writing about.  I was so impressed I wanted to share it with you and give WOMWorld/Nokia big props for one of [...]

  • http://digitalgoesinternational.wordpress.com/2010/06/07/best-practice-nokia-influences-its-key-influencers/ Best Practice: Nokia influences its key influencers « When digital marketing goes international

    [...] Nokia identified its key influencers, surprised them and gave them something to talk about. 1000heads created a great video case study, #NokiaNav: The Story in Full, which has already 2,500 views in [...]

  • http://scottgould.me/lessons-in-experience-from-1000heads/ Lessons in Experience from 1000heads – scottgould.me

    [...] friend James Whatley pointed me to this exceptional peice of work that he and the team at 1000heads did for Nokia. In the video above, you see the execution of a [...]

  • http://www.1000heads.com/2010/09/gaming-an-essential-word-of-mouth-tool/ 1000heads :: The Word of Mouth People

    [...] to word of mouth campaigns, and we’ve used them ourselves for the likes of the V&A and Nokia. But they can also become a template for internal transformation; The Institute’s principles [...]

  • http://www.1000heads.com/2010/09/another-study-proves-the-obvious-real-world-wom-rules/ 1000heads :: The Word of Mouth People

    [...] triggers and experiences into everything they do. Have a look at how we did it for The V&A, for Nokia and for [...]

  • http://www.1000heads.com/2010/10/1000heads-upcoming-events/ 1000heads :: The Word of Mouth People

    [...] Si and Joel will be headed to the DADI Awards Ceremony where we’ve been nominated for our #NokiaNav and Nokia AR launch campaigns. Fingers [...]

  • http://www.1000heads.com/2010/11/1000heads-win-wommy-for-nokia/ 1000heads :: The Word of Mouth People

    [...] celebrate and say thank you to our team by highlighting the WOMMY Research Award we won for our #NokiaNav [...]

  • http://usedtransmission.terapad.com Used Transmission

    This is the great blog, I'm reading them for a while, thanks for the new posts!

  • http://internationaldigitalmarketing.com/2010/06/07/best-practice-nokia-influences-its-key-influencers/ International Digital Marketing » Best Practice: Nokia Influences its Key Influencers

    [...] Nokia identified its key influencers, surprised them and gave them something to talk about. 1000heads created a great video case study, #NokiaNav: The Story in Full, which has already 2,500 views in [...]