Take top mobile tech advocates, throw in some sports cars…

By Molly Flatt

… and you’ve got the ingredients for an amazing experience which showcases the very best of Nokia’s navigation tools and accessories, and drives awesome amounts of passionate word of mouth: on and offline, in the mobile tech community and far beyond. Ladies and gentleman, we give you #nokianav.

I won’t run you through the bells and whistles here as the video speaks for itself. We’ll post up a full case study soon, with a more detailed breakdown of our tactics along with stats and results, but for now, we just want to share the story.

Enjoy; comment; share and tweet!

We look forward to hearing what you think.

Brought into the world on Thursday, June 3rd, 2010 and filed under Case Studies, Creative, Offline/Online.

  • Julien - you were there?

    So cool! Why wasn't I invited?
  • stevecloudninerec
    Outstanding work... fun, engaging, and influential.
    Well done 1000head-ers!
  • jfourgeaud
    Thanks for the event, was definitely a nice way of presenting a new accessory.
    The most important thing was to be able to exchange with the product owner, who could share about its new "baby".
    Glad to be there and witness that :)
  • Fantastic comments, thanks guys. We're really proud of our team and the Nokia guys for pulling this one off. The reaction of the guy finding the Aston in the airport car park... that makes it all worthwhile :)
  • You guys are incredible. Two of my favourite partners - Nokia and 1000heads - creating an awesome experience.

    Needs to be more said about this! This is how to make people feel special!
  • Completely jealous of this. But good to see that all you folks had fun of a lifetime.
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