Tour de Velo: genius or insane?

As you may have seen, we’ve recently started working with recovery and compression sportswear company SKINS.

We knew we wanted to collaborate on a project around the Tour de France. And then we discovered Quentin Field-Boden, from Alnwick.

Quentin is a UK cycling coach, not to mention totally engaging human being, but he potentially has a screw loose. He’s planning to ride the entire Tour route three days before the pros battle it out – ‘Leading the Tour’, starting next Wednesday 30th June.

This seemed the perfect opportunity to put SKINS to the most rigorous test and see if their products can really help this ordinary guy emulate his cycling heroes. So Quentin is blogging, tweeting and uploading all sorts of content throughout his preparations and the race itself to share his experiences – and opinions.

He’ll also be hooking up with other sports fans and social media communities en route for moral support, discussion and, hopefully, a sip of water or two, so if you’re in Paris before the Tour, let us know and get involved.

Inspired or deluded? Find him on Facebook and let him know…

Brought into the world on Friday, June 25th, 2010 and filed under Case Studies, Events, Offline/Online.