An intern’s-eye view on 1000heads

By James Whatley

This is a guest post from 1000heads intern, Pearl Sun.

Yesterday was the last day of my two week internship at 1000heads. I’ve learned quite a lot in a quick span of time, as they are probably one of the most organized creative studios I’ve ever worked with.

First impressions started off nicely as Michelle from HR let me know that I would be working with directly with the Creative Director, Robbie. On the first day, there was a schedule laid out for me and the earnest intention of ensuring that I would get the most of my time there.

From then on I picked up a client project with real potential for realization and suddenly my schedule was interspersed with meetings from people of various departments and briefings to get an inside look to their process. Having the opportunity to directly discuss with the Insights Analyst, WOM Evangelist, Community Executive, Relationships Manager, and Engagement Strategy Director, meant that not only was I able to gain insight into how word of mouth actually spreads and the logistics of how the research is carried out and collected, but also what to make of it, and how to develop a strategy around the big ideas!

(It was also great to pick up some good recommended reads!)

As I am currently studying my MA in Creative Practice for Narrative Environments at Central St. Martins, often we think big for our projects and assume this would lead to WOM, but how to make that into a reality I was able to get a better feel through working with 1000heads. I sincerely hope to continue working with them in the future!

Born and raised in Los Angeles, Pearl Sun is a graphic designer currently studying a Master of Arts in Creative Practice for Narrative Environments at Central Saint Martins. This course focuses on designing spaces that tell stories (i.e. museum exhibitions, theme parks, etc.). Prior to coming to London, Pearl was the International Art Director for Mattel where she directed the Barbie brand in Latin America and China for print & TV advertising, retail environments, and events. Her previous clients include E! Entertainment, NBC, Warner Bros., Whittmanhart Interactive Studio, and Sega GameWorks. She received her BA in Fine Arts with an emphasis in Design at the University of Southern California.

You can catch more blog posts from Pearl at http://pearlsundesigns.blogspot.com

Thanks Pearl, it was great having you on board.

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