Using insights to engage niche audiences

By James Whatley

We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.

1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…

You’ll see what we mean shortly :)

Onto the case study.

View more presentations from 1000heads .

Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).

If you’ve read this far, why not leave a comment? :)

Like this?

Brought into the world on Friday, August 20th, 2010 and filed under Case Studies, Stats & Research.

  • http://topsy.com/www.1000heads.com/2010/08/using-insights-to-engage-niche-audiences/?utm_source=pingback&utm_campaign=L2 Tweets that mention 1000heads :: The Word of Mouth People — Topsy.com

    [...] This post was mentioned on Twitter by James Whatley, 1000heads. 1000heads said: New case study from us: "Using insights to engage niche audiences" – http://bit.ly/bRxwVm ^JW [...]

  • http://twitter.com/AndrewJDavison Andrew

    Can you define an “engagement”?

  • http://whatleydude.com James Whatley

    Hey Andrew, happy to –

    Engagements: the combined episodes created, contributions and views around a conversation: i.e. total social media users who engaged with that word of mouth.

    Hope that helps,

    J.

  • http://www.1000heads.com/2010/09/another-study-proves-the-obvious-real-world-wom-rules/ 1000heads :: The Word of Mouth People

    [...] So what does this mean? It means that marketers need to stop erecting false barriers between the digital and the real, and start integrating multisensory, physical triggers and experiences into everything they do. Have a look at how we did it for The V&A, for Nokia and for Sainsburys. [...]

  • http://www.1000heads.com/2011/05/google-v-microsoft-a-question-of-ethics/ 1000heads :: The Word of Mouth People

    [...] 1000heads we adhere to a strict ethical policy across all engagements; be that through fostering relationships between brands and communities or simply through outreach and / or disruptive product trials – and it’s in this latter [...]