There are among the ‘heads a few connoisseurs of design and this is partly for them, it has typography and they love that stuff – Go Helvetica! Redesigned and reloaded film/videogame posters aren’t that unusual, a quick search will bring up the great minimalist work of Jamie Bolton for example. So why feature the work [...]
New Twitter is here! Hurrah! Not for all of us, admittedly, but it’s getting there… So what’s new about it? Listing all the awesome new features that are now available to some of its users is too easy and to be honest, a lot of people have done that already. Where can we add value? [...]
This video tells the story of a nice little advocacy project we ran over in the US for the launch of the Nokia E73 Mode. It pretty much speaks for itself, although when you watch it you should spot the elements we believe to be essential to effective word of mouth: careful profiling, personalised engagement, [...]
A new Keller Fay study has just corroborated one of the most obvious insights in WOM: the majority of word of mouth still happens offline. The study found that 93% of the general public use face-to-face communication as their primary mode of WOM, and that even 85% of social media-obsessed teens spread most of their [...]
That’s what the super-smart bods over at New Media Age have said we are anyway – Each year, NMA release their ‘Top 100 Interactive Agencies’ league table and, although we’re not in the overall rankings, we have been given the rather prestigious nod in the ‘Ones to Watch’ section. As they say themselves – “‘This [...]
Is your company still playing the ‘number of Facebook fans’ game? Do you still measure success by how many Twitter followers you’ve gained that month? I know – let’s send our product sample to Ashton Kutcher! Well, if your colleagues haven’t got the message that participation, emotional resonance, change in behaviour and depth of brand [...]
With London Fashion Week in full swing, I thought it was the perfect time to look at how word of mouth is being harnessed to drive passion – and revenue – for fashion brands big and small. via Swamibu@Flickr For our part, a few of the better-dressed 1000heads crew are heading down to the Jasper [...]
Last week I hosted an event with the social psychologist, digital marketer and editor of SocialCommerceToday.com Dr Paul Marsden for WOMMA UK. His presentation on social commerce, below, is well worth a look. Dr Paul Marsden: Social Commerce View more presentations from WOM UK. As Marsden puts it, social commerce involves either bringing the water [...]
A couple of months ago we shared the story of Quentin, who was riding the entire course of the Tour de France supported by SKINS. Well, he did it and he’s back in one piece and we’ve pulled together highlights from his own Tour de Velo. Check out the video below for our wrap up [...]
Looking forward to a hearty Monday lunch? Well, if you chow down at Giraffe and love what you eat, you’d be able to tell all your friends. The popular restaurant chain has always used social media well: their Facebook page is crammed with regularly updated news, photos and demographic-relevant chat, their Twitter feed is both [...]
