Here at 1000heads we’re not very good at staying put, however lovely our offices are. At any one time a few of us are always on the road, headed to some event to speak, facilitate or simply listen, and you can always keep track of what we’re doing via our Meet Us @ calendar (just [...]
Molly’s recent post ‘What we talk about, how we talk, why we talk’ got me thinking. I commented that 50+ women were less likely to be currently engaged on social media as they hadn’t grown up using it at significant moments of their lives. I also predicted that the new ‘digital’ mum will continue to [...]
I found this great deck from Saneel Radia about social media flings (via Propogation Planning). When I presented at last week’s Wildscreen 2010, the international festival for wildlife and environmental filmmaking, there was much discussion about how to go viral. I explained the difference between viral and word of mouth in similar terms to Radia. [...]
I’ve been digesting the wealth of info from Media Aces, the Association for Corporations and European Social Media conference I attended in Paris earlier this month. The aim of this event is to gather professionals (every 3 months) from corporations and encourage them to share their social media uses and progresses. It’s been founded by [...]
A couple of interesting pieces of research have surfaced this week: one looking at what we’re talking about online, the other more focused on how and why. First, Synthesio has analysed around 200 million conversations in 17 countries over the past 3 months to produce: It reflects that we’re still using social media very much [...]
Following on from last week’s post, it was with great interest that I read this post, by Transmedia-guru Dan Light over the weekend. Entitled ‘The Post-Old-Spice-Hall-of-Fame’ he draws attention to that campaign, the personalised nature of the YouTube responses and the effect it will have on marketeers in the future – “Following on from the [...]
This is stuck on the wall next to my desk. I look at it from time to time and, on occasion, point wildly at it whilst making some word of mouth-related point about something or other. The best way to illustrate this? Spam is personalised. Post-it notes are personal. Over the past couple of weeks [...]
