It’s hard to believe it’s a week since I was in Vegas at the WOMMA (Word of Mouth Marketing Association) Summit, which brought together over 600 marketers, agencies, brands, academics and researchers over three days to share thought leadership, case studies, best practice and provocative debate. Over the next few weeks running up to Christmas [...]
I like the new BMW mini, I have driven a few, including the supercharged Cooper S, and I like them. They are quick, well equipped and, with the BMW brand behind it, I assumed they were quite well-built as well. Then I met a guy who worked for a BMW dealership, he was a mechanic [...]
Before we get share all the great case studies, keynotes and insight we gleaned from the WOMMA (Word of Mouth Marketing Association) Summit 2010, we have to simply celebrate and say thank you to our team by highlighting the WOMMY Research Award we won for our #NokiaNav campaign. Collecting the award alongside Craig Hepburn, Global [...]
The Public Isolation Project is based on a very interesting idea : going 100% digital for 30 days without any contact with the real world. ‘Exploring the anti-social side of social media’, as the organisers put it. CNN covered the project two days ago, observing Cristin Norine, ‘the lady in the glass house’, as she documented [...]
I love this. It’s five tick boxes, and a bit of text. That’s it. But it makes a huge statement. This is the current menu they’re using in Ping Pong (a London based dim sum restaurant with awesome prawn balls, for those not in the know…) Ping Pong’s menus are fairly unique, in that you [...]
The days are shortening, the air is cooling, and we think we can hear the faint sound of sleigh bells in the distance. This can only mean one thing… No, not the fact that we’re hungover and hallucinating on a Monday morning. It’s nearly Christmas! Yay. (OK, so lots of you are probably complaining about [...]
Direct mail and word of mouth might seem to be at opposite ends of the marketing spectrum: old versus new, broadcast versus conversational, individual versus social, personalised versus personal. But the workshop I ran yesterday for WOMMA UK on ‘Plugging WOM into DM’ at the Royal Mail’s Mail Media Centre (with Neoco‘s lovely Benn Achilleas), [...]
Occasionally you stumble upon something and end up nodding in approval as you read. Guardian readers do it all the time. Such was the case for me last Friday when I came across a summary of Steven van Belleghem’s presentation to the Media Research Group Conference in Malta (no, I didn’t know it was on [...]
Happy Friday everyone! Are you dressing down? Buying everyone breakfast? Sloping off early for some beers? We all have Friday rituals, and social media is no exception – take FollowFriday (#ff), the weekly name drop / thank you that has become a popular way to recommend Twitter friends and discover new people to follow. But if [...]
This past week saw the Exeter-based gathering that is known as the LikeMinds 2010 Autumn Conference. Photo via the lovely Benjamin Ellis If you’re a regular reader here at 1000heads you’ll know that LikeMinds has become one of our favourite things ever since our first attendance back in February of this year. I’m pleased to [...]
