‘Tis the season to be jolly. Yes jolly. With Christmas less than a week away, but most of us still tethered to our desks for a few more days, we want to spread a little joy, mirth and happiness to the world. So we’re bringing Christmas cracker jokes to the masses. Yes, Christmas cracker jokes. [...]
We love to showcase the best conversational work being done by brands, and this ad by BMW is no exception. It’s based around the Chinese proverb “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand” – as good a mission statement for consumer engagement as I’ve heard. Innovative [...]
You remember Frank Carson right? Northern Irish comedian, star of Opportunity Knocks and uncle of Trevor Carson bright hope on the Northern Irish goalkeeping scene (currently under contract at Sunderland)? Of course you do. Then you’ll remember his catchphrase ‘It’s the way I tell ‘em’. And Frank was onto something there… The way you receive [...]
Word of mouth: are you still confused? Here at 1000heads we aim to be thought leaders in the word of mouth industry by pioneering new research, creativity and strategy; challenging assumptions about what WOM is; and using innovating influences to improve our work from psychology, sociology, anthropology – hell, even theatre, literature and gastronomy. However, [...]
For the record, I’m a reasonably good health insurance risk. I eat lots of vegetables, I don’t smoke and haven’t been in an ambulance for at least 18 months. I’ve even avoided the obligatory Christmas cold. Question is, who’s listening? According to the Wall Street Journal, British insurance giant Aviva are. “Insurers have long used [...]
You may have seen on the news that the government has commissioned Reg Bailey, Chief Executive of charity Mother’s Union, to chair an independent review into the commercialisation and sexualisation of childhood in Britain. Part of the review will involve looking at the impact of social media, brand ambassadors and “online marketing to children” in accelerating [...]
Word of mouth and social media events remain vibrant in Paris on the run up to Christmas. Recently I had the pleasure of participating in one of two panels organized by L’Atelier (@AtelierNetwork, a BNP Paribas subsidiary). The aim was to stay aware of disruptive innovations in business and technology and how to stimulate conversation around [...]
I am currently knee deep in Christmas present buying for my two kids. They still believe in Father Christmas – even my 10 year old son, who screams with mirth at the incredulous idea of the Tooth Fairy, but has never questioned the existence of an old man who manages to get around the globe [...]
