Back in December last year, we kicked off a huge global word of mouth campaign for Nokia entitled ‘N8 Producers‘. We’re about one week away from the final closing date and the standard of entries we’ve had in is absolutely astonishing. Covering off extreme sports, special effects and just plain awesome story telling (sometimes a [...]
Hello, my name’s Alex and I’m a Strategy Executive here at 1000heads. Nice to meet you. I recently found this presentation on the rise of the internet as an entertainment medium by Tom Smith, the founder of GlobalWebindex and, well, I thought I’d share. Take a look… (additional thoughts afterwards) Welcome to Social Entertainment – [...]
The first time I was shown a web annotation service was 10 years ago by a German entrepreneur at a conference in Budapest. He was convinced it was going to change the web; but despite his persuasive patter that particular service now lies in the DEadpool, as do many of the annotation services that have [...]
Today, I want to talk about hedgehogs because many years ago, Arthur Schopenhauer wanted to talk about hedgehogs. Schopey (as we’ll call him from now on) used the spiny little creatures in an analogy, a parable if you prefer, known as the Hedgehog’s dilemma. One day, a group of hedgehogs were cold, and being cold [...]
Three and a half years ago, I joined as a ‘copywriter’. It was a bit of a misnomer, as back then every ‘head did pretty much everything – research, engagement, client services, reports. But although I have now moved into the more strategic realms of our social business consultancy, I have always remained a logophile at [...]
What really makes you talk? A few times every week, I like to set aside the research and the theory and the opinion pieces, and get back to a bit of human experience. I sidle up to my friends, my family, the other ‘heads in the office, or if I’m feeling brave even strangers in [...]
Social Media Week is coming! If you’ve not heard about it yet, it’s pretty big (with events being held all over the world) and it’s only going to get bigger. Globally, we’re going to be keeping ourselves busy supporting different activities on behalf of the headline sponsor (who also happens to be one of our [...]
Every Friday here at 1000heads HQ, we host an internal event called ’3 Cool Things’. At around 5pm ish a certain ‘head gathers up the rest the hard-working bunch and gathers them all into the breakout area to share the three coolest things they’ve seen that week. Take this example for instance (demonstrating some of [...]
Imagine for a moment you run a restaurant. You want people to talk about and recommend your establishment to their friends, relations and colleagues. So what is the trigger for that conversation? The obvious answer is the food. And of course when you have visited a restaurant, the food is potentially a topic of conversation [...]
We’ve been talking with the DMA Social Media Council for a while about how word of mouth fits into the direct marketing mix (see my recent workshop on direct mail and WOM for the Royal Mail.) One outcome of the working group is this new survey which asks the industry right across the UK - not [...]
