Since the start of the year, I’ve been heading up our Social Business Consultancy here at 1000heads, and I’ve been spending a lot of my time this month listening rather than talking; seeking ideas from a huge range of people on what a ‘social business’ of the future really should look like and the challenges in [...]
This afternoon, at the IAB’s ‘How to be safe and social‘ event, Malcolm Phillips from the Committee for Advertising Practice (CAP) pointed out that if a brand retweets a message from a user, then that content will fall under the soon-to-be-enforced CAP code. This tweet, from the awesome Tia Fisher, has been shared multiple times [...]
How powerful is it really? My daughter has started a new school, and along with other pressures comes the need to be seen as ‘a good mum’. Last Friday she announced she needed a blue nose. A request like this usually implies an entire costume is required at breakneck speed for an assembly or charity [...]
We’ve been talking about running different themes here at the ‘heads of late and one that continually pops up over and over is that of Travel and Tourism; who’s engendering positive word of mouth and who isn’t. Not one to focus on the negatives, I thought I’d kick this session off with a focus on [...]
Car leasing is a boring business, right? Not when you are Ling Valentine it isn’t. Ling runs a car leasing business in Gateshead which is spectacularly, gloriously eccentric, and we love it. Her website is a deranged collision of hideous graphics, mind-bogglingly weird competitions and anarchic content but it is touched by genius. Ling has [...]
Hi, I’m Emma Parsons and I’m a Community Exec here at 1000heads. Last week I attended a couple of events during London’s Social Media Week, which, aside from learning that apparently it helps to have a beard and wear a blazer *cough* @whatleydude *cough* (– yeah, thanks Emma! *WD), the events I attended really brought [...]
I spent my early years in a small country village; incidentally, so did 1000heads. London doesn’t seem quite so special now, right?… via VisitCornwall One consequence of this is that we’ve always acknowledged that Britain, although social media would sometimes have you believe otherwise, does not end at the M25. Our word of mouth activity in [...]
Trawling through slideshare this morning, I stumbled across this Facebook deck from Ogilvy – Facebook State of The Union While some of the larger numbers within will be of no surprise to the more savvy social media practitioner, what’s interesting here is the idea that Facebook fan pages and ‘likes’ are the ‘new word of [...]
Garbage In, Garbage Out. It’s a phrase I first came across in a drafty Computing Studies class many years ago. GIGO (and not GI Joe, as a colleague was disappointed to find out) states that a computer is only designed to process the information you give it. While your ZX Spectrum can do amazing things [...]
“It’s just not the same anymore. It wasn’t like this in my day, players were real people and you’d meet them in the pub after cheering them on from the stands” Hey there, my name’s Joe Weston and I’m an account manager looking after all things sport-focused here at 1000heads. Recently, I’ve been thinking about [...]
