Archive for March, 2011

FMCG: Now that’s what I call CSR

I’m a big fan of itsu. For one thing, there are three outlets very near our office, and their salmon and tuna sushi with extra ginger and wasabi makes my lunchtime just that bit lovelier. For another, they have an inherently social style. Sure, their social media presence is poor. They run some Foursquare deals [...]


Molly Flatt, March 31st, 2011
Posted in Case Studies, FMCG, social business, Things we like
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Pick your moments…

If you asked me to outline the perfect football match to go to as a spectator, then it would probably be Scotland playing Brazil 15 minutes walk from my house. So it’s funny that that’s exactly what happened on Sunday. Admittedly, in fantasy land Charlie Adam curls a free kick into the top left corner [...]


Robbie Dale, March 29th, 2011
Posted in 1000thoughts
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Complimenting strangers

When was the last time you paid a compliment to a stranger? Mine was when I sat opposite a beautiful coat for three hours on the way to Paris. I wanted that coat, and just plucked up courage to ask the wearer where she bought it as we rolled to Gare du Nord. As I [...]


Carrie Grafham, March 28th, 2011
Posted in 1000thoughts, Creative
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Personality matters more than platforms

When I say the phrase ‘social recruiting’, what do you think of? Agencies putting job roles on Twitter? HR building relationships through LinkedIn and trawling blogs? Or even unscrupulous recruiters creating Foursquare ‘places’ near competitors advertising new jobs? All this and more was discussed a few weeks ago at the #trulondon Social Recruiting Unconference, and [...]


Molly Flatt, March 24th, 2011
Posted in social business, Uncategorized
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B2B and Social Media – #dellb2b

Last week 1000heads was invited to attend the B2B edition of ‘Social Media Huddle’ hosted by Dell, Google and For Immediate Release [FIR]. The networking event – the third in its series – takes the unconference route in its execution, whereby guests can create their own sessions for others to attend on the day. I’ve [...]


James Whatley, March 22nd, 2011
Posted in B2B, Case Studies, Events
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Happy Birthday Twitter

Five years old today – I said recently that ‘Twitter isn’t the be all and end all‘ but after watching that, you might be tempted to believe otherwise. Well done guys and happy birthday. Here’s to the next five/ten/fifty years of world-changing global communications. Follow 1000heads on Twitter


James Whatley, March 21st, 2011
Posted in News
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FMCG: Low cost product = high impact WOM

When talking with FMCG brands, I hear the same sentiment over and over. Word of mouth is all very well for sexy or luxury brands – but why would anyone bother talking about products that are so everyday? Our instinct is to assume that word of mouth has the biggest influence over the biggest purchases [...]


Molly Flatt, March 18th, 2011
Posted in Case Studies, FMCG, Stats & Research
/ 5 comments

Rewarding engagement

We like rewarding our engaged communities. We also like being first… As some of you may know, Facebook made some pretty interesting changes to the structure of their fan pages recently. These included iframe support for tabs; the ability to “like” and comment on other pages as your own page; and notifications when people comment [...]


Tom Messett, March 17th, 2011
Posted in 1000thoughts, Case Studies
/ 18 comments

On your marks, get set, GO SOCIAL!

“Radio was put on the map by the abdication of King Edward in 1936, 17 years later TV was put on the map by the coronation, and the Olympics is going to do for digital, what the coronation did for TV and the abdication did for radio. This is going to be the digital Olympics [...]


Joe Weston, March 16th, 2011
Posted in 1000thoughts, Sport
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First impressions & lasting impressions…

On Friday night I went, for the first time, to a particular Soho bar. The cocktails were good (even if I’m a bitter kind of guy – the drink that is) and the company was great, but I’m not going to talk about either. Today I want to muse on the two experiences that bookended [...]


Robbie Dale, March 15th, 2011
Posted in 1000thoughts, Creative
/ 4 comments

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