Another first for the blog to see us into the bank holiday weekend – this time we welcome Julian Schollmeyer, our Client Services Manager based out of Berlin, with the salutary story of a German social campaign… ^MF It started out as just another social media crowdsourcing campaign along the lines of Walkers’ ‘Do Us [...]
A big welcome on the blog to our brand new Strategy Exec Josh Bourne. Today he continues our theme of the month, retail, with a look at how the big F is dominating social commerce… ^MF Let’s go back to the Harvard dorm room days of Mark Zuckerberg. Besides spending hours and hours typing code and [...]
Hoorah! Four luxurious days off in the sunshine to celebrate whatever it is that Easter means to you (Jesus; chocolate; family; pagan sacrifices, etc.) If you’re social, you might want to participate in one of the social media celebrations going on, such as Twitter-based global project EasterLive 2011. Or… You might want to turn off your [...]
There was a great story on the radio the other morning about the Serendipity Awards. These are given to researchers who have spotted and seized unexpected opportunities for economic and/or societal impact arising from research. The story went as follows. It was an open day at the University of Nottingham and a group of researchers [...]
I’m a fan of objects being used in interesting ways. There’s something about the subtle re-imagining of an otherwise familiar object that makes me smile. And, more pertinently, surfaces a hitherto unrealised emotional bond to that object. This is a great example. The Ghost towel. I’ve never liked a towel before. But now I love [...]
This month’s blog theme at 1000heads is retail, and no examination of how social is transforming shopping would be complete without a peek at Walmart. The US-based retail giant, which Forbes ranked last year as the world’s largest public corporation by revenue, was early to get in on the social act but with infamously varied success [...]
Making money from social media platforms without alienating your audience can be a difficult balancing act. Last Thursday Spotify announced some pretty big changes to its free account structure, the splashiest news being that free accounts would now be limited to 10 hours per month of music and only 5 plays of each song. As [...]
This Friday we bring you the debut blog appearance from our much-loved Account Manager Mr Riccardo Webb… ^MF Why would a company create an awesome ad that posed a question – a question you’d be tempted to answer – and then forget to give people the platform on which to answer? Washington Lottery has just [...]
I live in a building that contains 10 flats. Inside the front hall is a lovely wooden stand (I have no idea why we have something so lovely, I sometimes imagine that a master craftsman lives in the basement). On this stand is all the post for the building. That’s a bunch of bills, Amazon [...]
This morning we found the following in our Twitter stream, from our good friend the mobile tech guru Clinton Jeff: How could we resist? Check it out for yourself. OK, it’s not rocket science. It’s clichéd, gimmicky, no doubt rather expensive and it’ll be interesting to see the business value it generates. But it’s fun. [...]
