I’m often asked for case studies of great social businesses, and I must admit that it can be a hard task. Many brands are doing elements of social business well – BestBuy’s customer service, say, or Deloitte’s social recruitment – but very few yet are demonstrating a thoroughgoing commitment to being social from the inside [...]
My girlfriend and I spent the weekend in Dorset a couple of weeks ago, relaxing with friends. It was lovely. Beaches, barbecues and beer. Bliss. On the Friday evening, we were having a drink in the garden when my friend’s phone buzzed from inside the house. “Oh”, he said returning with the device, “I’ve got three [...]
A tale about that lesser-know social network, Gransnet Last Christmas, my mother-in-law announced that she was never going on Facebook, that she was far too busy to mess around on the web, and that she knew no-one in her social circles who was on it. This surprised me slightly – she loves to chat to [...]
Got your attention? I thought it might… Perhaps a little much for a Monday morning, but Sex on Tap is what we’ve had on our minds for the past few months while we’ve been working with YouthNet, the UK’s leading online charity for providing advice, information and support to young people aged 16 to 25. [...]
This week I discovered a handy graphic from author Geoff Livingston that tracks the history of ‘influencer theory’. The idea of the influencer – that well-connected, vocal and trusted trend-setter who spreads advocacy and sales through his or her online network – has been hugely important in the development of social campaigns. However, it far [...]
LaFleur @ Flickr The music industry has taken a radical turn in the last ten years. Anyone watching with even a passing interest can’t fail to have noticed how the emphasis has turned to online tools. My colleague Molly touched on this issue very recently and she had a great point to make – labels, [...]
Well, the first one at least… There is an abundance of content being published around the interwebz this week all around the latest piece of social glue known as Google+ Unless you have been living inside your computer rather than right next to it these past few weeks, you no doubt know that Google+ has [...]
For a Blade award no less. Why? Take a look: N8Producers Wrap Up from 1000heads/Nokia on Vimeo.
A comedic tale for the fast-food friendly amongst you – It was Bank Holiday Monday here in the UK a little while a go and, for me personally, post-big birthday celebrations for someone dear. For breakfast/lunch/hangover-medicine, Domino’s Pizza was chosen (don’t judge) and, as I went through the ordering process, the social creative agency part [...]
A certain little scandal in the UK right now involving The News of the World has left the nation’s journalism reeling, and posed some serious questions for the industry. How was this level of unethical behaviour allowed to happen? How do we prevent it from happening again? What are the standards of journalism now that [...]
