We’ve had our fair amount of Fashion-week-based work over these past couple of weeks, what with Molly giving her overall analysis of London Fashion Week and our [award-nominated] Nokia account team working with Elle Magazine on New York Fashion Week, we’re all fairly fashioned out. However, inspired by our WOMTrak successes of the Haye vs [...]
Two weeks ago we released our research white paper, ‘Meet the Family: A new model for social influence.’ Our aim was to explore the different influences that impact upon purchasing behaviour within the family; but also, crucially, to identify which ones are most important, for which types of people. So this week we’ve been reading [...]
Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet [...]
Do you support a charity that uses social media to engage in a genuinely useful way? This week our good friend Steve Bridger, alongside his colleague Anne McCrossan, has released a report called The Charity Social 100 Index. The Index looks at each organisation’s strength of income; strength of brand and social performance across social [...]
It’s Social Media Week this week and all across the globe, a multitude of key cities are gathering together to learn and discuss about the impact of social media on modern society today. As part of our work with Nokia, global partner for Social Media Week, we’ve got teams all over the world helping with [...]
Three different subjects, all intrinsically linked in a multitude of ways. However, today I wanted to share with you three slideshare presentations covering off each of these subjects in various forms. If you’re a grade one newbie or a seasoned master in any of the above areas, these slides will be of use to you. [...]
Exciting news! Today sees the official launch of Different Size Feet, our specialist family consultancy unit designed to deliver in-depth insight into the area of family social influence. Working closely with us here at 1000heads, Different Size Feet, (headed up by our family brands expert, Carrie Grafham) was developed to meet a need for greater [...]
With the social business industry exploding at the moment, here’s a quick digest of some of the recent interesting developments, resources and reads out there to help you keep on top of the latest thinking and case studies. First up, IBM, which we’ve profiled here before, continues to position itself as a leader in social [...]
Why? As if you need reminding! However, just to dot that exclamation mark, here’s a few emphatic reasons from McKinsey, Emarketer, Nielsen and others. Click to supersize… Thanks to Mediabistro for the original heads up and, of course, Capseo for making it all look so thoroughly nice.
In keeping with our series of posts, here are the three coolest things we presented at #3CT recently – [post history] First up, our resident Kiwi and HR person, Lucy Armstrong, wanted to share this awesome piece of Rugby World Cup inspired Lego-based wonderment – When we asked ‘Why is this cool?’ to the rest [...]
