Yep, a survey conducted by BIGresearch for the Retail Advertising & Marketing Association has confirmed what you probably already instinctively know: offline conversation about brands is still what prompts us to search for them online.
Morevoer, the study tells us that social media users are more influenced than non-users by in-person WOM; and that they even [...]
Yesterday, Molly wrote about the pros and cons of having and implementing a set of social media guidelines into your company. While this kind of policy is virtually essential to any modern day brand, the problems that arise more often than not spring out of employee reluctance to take part.
How do we change that?
Listening.
There’s an ongoing debate here at 1000heads HQ at the moment about how we can continually ‘disrupt the norm’ in fun and interesting ways for the benefits of our clients.
This article ‘Why effective word of mouth disrupts schemas‘ is to blame. For the sake of brevity I’m only going to pull one quote from the [...]
I spotted this one before Christmas but only remembered it recently when I was tasked with finding broad new ways of engaging your man-on-the-street consumer with new and exciting methods.
AR - that’s Augmented Reality to you and me - has come a long way over the past few months, being used in various online campaigns [...]
Recently our Data Systems Manager here at 1000heads, one Mr Andrew Stretton, was extolling the virtues of First Direct. Their first forays into social media have been widely covered by the trade press and - as such - FD have followed up with some facts and figures.
However, it’s these facts and figures that are raising [...]
Great Strategy blog kindly claims that we have ‘outdone ourselves’ with our recent social challenge for the Nokia E72. As their post explains, we took the tech community’s practice of ‘unboxing’ exciting new kit and added a conversational twist, sending trial devices out to Nokia advocates old and new but locking them in perspex boxes [...]
It is no surprise that the noughties, decade of social media mania, was also the decade of the pop-up. In 2004, Comme des Garcons started the trend with their guerilla stores throughout Europe, and for a while spotting temporary ventures was the city game du jour; in 2006, foodies were climbing over each other to secure [...]
Jalopnik.com was the first to spot it and post it before it was pulled.
That eloquent paragraph is the apparent reaction of the daughter of ex-General Motors chief exec Fritz Henderson to his forced resignation, posted on the company’s own Facebook page (there’s still some doubt that it was actually her). Unsurprisingly, old and new media [...]
So here I am at 1000heads (or ‘a thousand heads’ - depending who you ask) and I’ve been charged with becoming a regular contributor to the this here 1000heads blog page.
Does it have a name?
No.
Is it front page?
Yes.
Excellent.
About that whole 1000heads thing, we’re the Word of Mouth people don’t you know. We teach brands and [...]
Interesting to see ABC jumping on the real-time wagon. This week they launched ABC Social, an episode commentary feature that allows fans to discuss shows live as they watch them on ABC.com, logging on through their Facebook accounts and sharing the discussion with their friends.
It’s a move towards the sort of pervasive WOM landscape we’ve [...]
