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We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.
1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our [...]
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Unless you’ve been blissfully disconnected on holiday, chances are you’ll have noticed a rise in social media campaigns using ‘personalities’ to generate buzz.
Yes, we all love the Old Spice Guy (seriously, those abs make me happy however many times I see them).
For those not blissfully disconnected on holiday, here’s something for your imaginations
And Levi’s have [...]
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If you’re not already sick of it, be prepared to hear a lot more about transmedia in the next few months. As a recent article in Wired UK put it, “whether you consider this a revolution or evolution, transmedia storytelling is beginning to change the way that books, film, TV and games are being developed [...]
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Take a breath, blog readers. The truth is… not everyone cares about social media. In fact, quite a large proportion of a brand’s customers probably don’t give a monkeys about Twitter. Yep, even after all the hype, some people just like World 1.0.
And good on them.
The frustration for brands, of course, is that the advocacy [...]
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As part of our thank you clients birthday week, we’d like to give a special shout-out to those clients who took the leap ten years ago and invested in word of mouth long before Twitter was even a flicker in Jack Dorsey’s eye.
It’s a great reminder that WOM is so much more than Facebook or [...]
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As we’re celebrating the industry in this, our first week of birthday fun, we thought we’d better talk a bit about our view of said industry.
Word of mouth is an approach that crosses disciplinary boundaries and embraces all different specialisms. It doesn’t sit in social media, or digital, or even marketing, but reaches across all [...]
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As you may have seen, we’ve recently started working with recovery and compression sportswear company SKINS.
We knew we wanted to collaborate on a project around the Tour de France. And then we discovered Quentin Field-Boden, from Alnwick.
Quentin is a UK cycling coach, not to mention totally engaging human being, but he potentially has a screw [...]
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… and you’ve got the ingredients for an amazing experience which showcases the very best of Nokia’s navigation tools and accessories, and drives awesome amounts of passionate word of mouth: on and offline, in the mobile tech community and far beyond. Ladies and gentleman, we give you #nokianav.
I won’t run you through the bells and [...]
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As I’ve said before, 1000heads don’t shout much about what we do. But as we move into our tenth year of executing word of mouth campaigns (blimey), it seems about time we start to get a bit better at sharing some of our successes, challenges and learnings with you.
So to kick things off we’ve pulled [...]
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They’re not particularly interesting, and nor, if I’m completely honest, are the people who hand them out. Some dress in funny outfits but they don’t attract a crowd, they certainly never have people clamouring to snatch the piece of low-end marketing collateral from their hand and most leaflets that are handed out end up in [...]
