N8Producers: shortlisted
For a Blade award no less. Why? Take a look: N8Producers Wrap Up from 1000heads/Nokia on Vimeo.
James Whatley, July 18th, 2011
Posted in Case Studies / One comment
Archive for the ‘Case Studies’ Category
James Whatley, July 18th, 2011
Posted in Case Studies / One comment
Haye vs Klitschko: The Case Study
The Challenge: How do we use WOMTrak to help market both 1000heads and its insights and analysis suite? The Insight: 1000heads excels at reactive work. Contemporaneous content will always get bigger pick up, so throughout June we planned to keep our eyes peeled for an event where we could do just that. What We Did: [...]
James Whatley, July 12th, 2011
Posted in Case Studies, Creative, Sport / Leave a comment...
The world’s biggest #FollowFriday
aka “Rewarding advocacy – Random acts of kindness” We really love our work with Nokia on both their global advocate programme and on their global social presences such as @Nokia and the Nokia Facebook page. Every day our teams across the world work extremely closely with the community team at Nokia and it is this [...]
Tom Messett, July 8th, 2011
Posted in Case Studies / 3 comments
Drum Marketing Awards: A Commendation
Good news this Friday, our SKINS team here at 1000heads last night received a commendation for their work on last year’s Tour de Velo campaign. From the entry: When international recovery and compression sports clothing brand SKINS wanted to replicate the grassroots loyalty they had secured in Australia and the USA in Europe, they knew [...]
James Whatley, May 13th, 2011
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When crowdsourcing gets out of control
Another first for the blog to see us into the bank holiday weekend – this time we welcome Julian Schollmeyer, our Client Services Manager based out of Berlin, with the salutary story of a German social campaign… ^MF It started out as just another social media crowdsourcing campaign along the lines of Walkers’ ‘Do Us [...]
Julian Schollmeyer, April 28th, 2011
Posted in Case Studies, FMCG, Global / 10 comments
Retail: Facebook means money
A big welcome on the blog to our brand new Strategy Exec Josh Bourne. Today he continues our theme of the month, retail, with a look at how the big F is dominating social commerce… ^MF Let’s go back to the Harvard dorm room days of Mark Zuckerberg. Besides spending hours and hours typing code and [...]
Joshua Bourne, April 26th, 2011
Posted in Case Studies, retail / Leave a comment...
Retail: Is @WalmartLabs the future of social shopping?
This month’s blog theme at 1000heads is retail, and no examination of how social is transforming shopping would be complete without a peek at Walmart. The US-based retail giant, which Forbes ranked last year as the world’s largest public corporation by revenue, was early to get in on the social act but with infamously varied success [...]
Molly Flatt, April 19th, 2011
Posted in Case Studies, retail / Leave a comment...
Washington Lottery’s rookie mistake
This Friday we bring you the debut blog appearance from our much-loved Account Manager Mr Riccardo Webb… ^MF Why would a company create an awesome ad that posed a question – a question you’d be tempted to answer – and then forget to give people the platform on which to answer? Washington Lottery has just [...]
Riccardo Webb, April 15th, 2011
Posted in 1000thoughts, Case Studies, Things we like / One comment
Desperados do YouTube
This morning we found the following in our Twitter stream, from our good friend the mobile tech guru Clinton Jeff: How could we resist? Check it out for yourself. OK, it’s not rocket science. It’s clichéd, gimmicky, no doubt rather expensive and it’ll be interesting to see the business value it generates. But it’s fun. [...]
Molly Flatt, April 12th, 2011
Posted in Case Studies, Things we like / One comment
Leading by example
Should the leader of your business also be your social media star? High profile ‘social CMOs‘, who use social platforms to express their opinions and connect with their customers and the general public, have received a lot of attention over the past few years – as shown by this recent infographic from Mark Fidelman and [...]
Molly Flatt, April 7th, 2011
Posted in Case Studies, social business / One comment
